Copy that contains inaccuracies, inconsistencies, or false claims undermines the brand’s credibility and erodes trust among consumers.
Archives for March 2014
The Damage to Your Brand’s Reputation from Bad Ad Copy
Bad copywriting can damage a brand’s reputation by portraying it as unprofessional, incompetent, or out of touch with its audience.
Bad Ad Copy = Wasted Resources
Investing in advertising campaigns with poorly crafted copy wastes resources, including time, money, and effort spent on production and distribution.
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