Hello Fellow Marketers:
In a conversation I had with a fellow marketer earlier today, I said that building an entrepreneurial brand is one of the best marketing campaigns a business can develop. And who can argue?
I mean, you take an entrepreneur, you make their name synonymous with their business. And BINGO! You have people buying – not from an institution, but – from a fellow human being.
But then I said something that drove my friend back and gave me the twisted-headed look. I said that for the strategy to be successful, the entrepreneur has to either write a blog or post a video by himself. No ghostwriter allowed.
Now, why would I say that when I serve businesses as a ghostwriter?
Well, let’s start with the basic: I do NOT write blog posts or vlog scripts for my clients. I do present the idea, and teach them how to do it. But I do not write the content for them?
Why? Because I believe that for this strategy to be successful, it has to be organic. It has to come from the heart of the entrepreneur.[Read more…]