When it comes to marketing, the word “Strategy” gets thrown out a lot. Seldom few use this concept efficiently.
Marketing strategies are plans of action created to meet a particular goal. Let it be to build a brand, generate leads, or increase sales. Among others.
You make this plan of action using different tactics that you design to get the attention of your prospects, send them a clear message of who you are and what you do, and persuade them into taking a particular course of action.[Read more…]