Remember back in the day when you had the “multi-purpose guy” in your community. You know, the man who would fix your plumbing, change your oil and filter, and cure your kids’ cold. Mr./Mrs. Do-it-all they use to call them.
In the business world, these people are known as generalists. And they are a dying breed.
The reason for that? Very simple: the world is becoming more complicated every day. There are so many things going on in our world now (that we are aware of) that we can’t keep with it all.
That is why specialists are rising. Industries are growing so wide, it takes a lot of time to keep up with one. Imagine doing it for three or four.
I’m a copywriter – that in itself covers a gigantic spectrum. I have to know about marketing, advertising, branding, designing (yes, designing), public relations, legal issues… and more! Imagine if wanted to pursue other difficult careers (like optometry or pro-wrestling) at the same time?
The day only has 24 hours. And eight of them are meant for you to rest. Focus on one thing, and do an excellent job at it. Don’t dabble into forty things, to be mediocre (at best) at all of them.