Some business owners and entrepreneurs hear about direct response marketing and disregard it. For them, it is a complete waste of time.
But what they don’t realize, is that direct response is perhaps the safest business venture you could embark on.
Successful businesses have used
That’s right! With direct response marketing, you easily find what works, and what doesn’t. Then, once you do, you can carry on with that works – and dispose of what doesn’t.
The methods used in direct response marketing has proven to be successful for years. Even going back to the times of Claude Hopkins in the late 1800s! So you don’t need to worry about applying methods to your marketing that are unproven.
In fact, the only uncertainties you will find when using direct response marketing are a) the product, and b) the people.
The product is out of your marketing team’s hands as a variable they can control. But you can have a say in the perception of the people towards your offer.
But, how do you do it?
Simple: by applying the three laws of direct response to your marketing and advertising campaigns, you will turn the people “uncertainty” into a certainty.
And here are the three laws of direct response marketing.[Read more…]