Asides

copywriting techniques

Copywriting Techniques

In this blog post, direct response copywriter Juan Israel Ortiz presents the three basic copywriting techniques that direct marketers should know.

copywriting and creative writing

Copywriting and Creative Writing

In this blog post, direct response copywriter Juan Israel Ortiz explains the difference between copywriting and creative writing.

copywriting tone

Copywriting Tone

In this blog post, direct response copywriter Juan Israel Ortiz gives you three “copywriting tone of voice” ideas to improve your marketing communications.

copywriting tools

Copywriting Tools

In this blog post, direct response copywriter Juan Israel Ortiz shares with you three of his favorite copywriting tools, and why he loves each.

copywriting is king

Copywriting is King

In this blog post, direct response copywriter Juan Israel Ortiz gives three solid reasons why when it comes to marketing, copywriting is king.

copywriting is content writing

Copywriting is Content Writing

In this blog post, direct response copywriter Juan Israel Ortiz explains why copywriting is content writing… or vice-versa. Whichever you prefer.

copywriting is advertising

Copywriting is Advertising

In this blog post, direct response copywriter Juan Israel Ortiz explains with three reasons why copywriting is advertising.

copywriting and journalism

Copywriting and Journalism

In this blog post, direct response copywriter Juan Israel Ortiz explains why he thinks copywriting and journalism have become the same

copywriting is marketing

Copywriting is Marketing

In this blog post, direct response copywriter Juan Israel Ortiz gives three reasons why he believes copywriting is marketing.