Is Advertising Copywriting Still Important?
In this blog post, direct response copywriter Juan Israel Ortiz answers the question “is advertising copywriting still important?”
Asides
Copywriting Techniques
In this blog post, direct response copywriter Juan Israel Ortiz presents the three basic copywriting techniques that direct marketers should know.
Copywriting and Creative Writing
In this blog post, direct response copywriter Juan Israel Ortiz explains the difference between copywriting and creative writing.
Copywriting Tone
In this blog post, direct response copywriter Juan Israel Ortiz gives you three “copywriting tone of voice” ideas to improve your marketing communications.
Copywriting Tools
In this blog post, direct response copywriter Juan Israel Ortiz shares with you three of his favorite copywriting tools, and why he loves each.
Copywriting is King
In this blog post, direct response copywriter Juan Israel Ortiz gives three solid reasons why when it comes to marketing, copywriting is king.
Copywriting is Content Writing
In this blog post, direct response copywriter Juan Israel Ortiz explains why copywriting is content writing… or vice-versa. Whichever you prefer.
Copywriting is Advertising
In this blog post, direct response copywriter Juan Israel Ortiz explains with three reasons why copywriting is advertising.
Copywriting and Journalism
In this blog post, direct response copywriter Juan Israel Ortiz explains why he thinks copywriting and journalism have become the same
Copywriting is Marketing
In this blog post, direct response copywriter Juan Israel Ortiz gives three reasons why he believes copywriting is marketing.