Asides

levels-of-caring

Levels of Caring

In this blog post, direct response copywriter Juan Israel Ortiz explains his idea of the five levels of caring in marketing and advertising.

be an educator

Be an Educator

In this blog post, direct response copywriter Juan Israel Ortiz gives you the reason you should aim to be an educator – and four ideas for you to do it.

global-trends

Global Trends

In this blog post, direct response copywriter Juan Israel Ortiz mentions three global trends you should keep an eye on to keep your business ahead of your competitors.

know your audiences motives

Know Your Audience’s Motives

In this blog post, direct response copywriter Juan Israel Ortiz talks about why you should get to know your audience’s motives.

promote yourself

Promote Yourself

In this blog post, direct response copywriter Juan Israel Ortiz gives you ten ideas you can use to promote yourself online and in person.

blogging

Blogging

In this blog post, direct response copywriter Juan Israel Ortiz goes over his blogging mechanics and gives out his five blogging commandments.