Is Advertising Copywriting Still Important?
In this blog post, direct response copywriter Juan Israel Ortiz answers the question “is advertising copywriting still important?”
Copywriting Mistakes
In this blog post, direct response copywriter Juan Israel Ortiz presents ten copywriting mistakes you could be making when presenting your offers.
Copywriting Techniques
In this blog post, direct response copywriter Juan Israel Ortiz presents the three basic copywriting techniques that direct marketers should know.
Copywriting Words
In this blog post, direct response copywriter Juan Israel Ortiz gives you over eight hundred words to produce excellent marketing and campaigns.
Copywriting and Creative Writing
In this blog post, direct response copywriter Juan Israel Ortiz explains the difference between copywriting and creative writing.
Copywriting Tone
In this blog post, direct response copywriter Juan Israel Ortiz gives you three “copywriting tone of voice” ideas to improve your marketing communications.
Copywriting Tools
In this blog post, direct response copywriter Juan Israel Ortiz shares with you three of his favorite copywriting tools, and why he loves each.
Copywriting is King
In this blog post, direct response copywriter Juan Israel Ortiz gives three solid reasons why when it comes to marketing, copywriting is king.
Copywriting is Content Writing
In this blog post, direct response copywriter Juan Israel Ortiz explains why copywriting is content writing… or vice-versa. Whichever you prefer.
Copywriting is Advertising
In this blog post, direct response copywriter Juan Israel Ortiz explains with three reasons why copywriting is advertising.