This guide contains suggested books for business-to-business marketers in firms of all sizes. And its objective is to urge service professionals to better themselves all around.
B2B marketers generally prefer to stick to what they know, they simply state, “there isn’t enough time” or “there’s just so much to learn”. They simply haven’t discovered the correct books to read.
The suggestions below might give them some new thoughts on how to conduct their marketing practice. We picked the best books from variety of categories for you to choose from. And while we recommend for you to read all of them, we believe one of each category would do a lot for you.
B2B Marketing Books
These books are for those looking to learn or sharpen their marketing skills for the business-to-business market.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries and Jack Trout
As Al Ries and Jack Trout (the widely acclaimed advertising experts and smash hit creators of Positioning) note, you can construct a noteworthy plane, yet it will never leave the ground on the off chance that you disregard the laws of material science, particularly gravity.
Why at that point, they solicit, shouldn’t there likewise be laws from showcasing that must be pursued to dispatch and keep up winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a summary of twenty-two inventive principles for understanding and prevailing in the universal commercial center.
From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these significant bits of knowledge stand the trial of time and present a reasonable way to fruitful items.
Social Media Secret Sauce: From 0 to 200,000 Followers in 1 Hour a Day by Adam Houlahan
Have you considered how a few people appear to have colossal followings on each Social Media stage they use? Would you like to incorporate your systems with the hundred’s of thousands like theirs?
Finally, a book that gives you the apparatuses the master’s utilization to develop enormous impact crosswise over any Social Media stage you pick. This straightforward, well-ordered process will walk you through an every day schedule that will make you exceedingly powerful in any industry!
Composed for organizations on a shoestring spending plan, Social Media Secret Sauce gives you similar apparatuses and strategies Social Media advertising organizations use, and charge a large number of dollars to make their customers profoundly obvious.
Statistics 101: From Data Analysis and Predictive Modeling to Measuring Distribution and Determining Probability, Your Essential Guide to Statistics (Adams 101) by David Borman
Information is all over the place. In the age of the web and web-based social networking, we’re in charge of expending, assessing, and dissecting information regularly. And sadly, most measurements reading material simply make us need to take a nap.
However, with Statistics 101, you’ll take in the nuts and bolts of insights in a way that is both straightforward and apply. From taking in the hypothesis of likelihood and various types of circulation ideas, to recognizing information designs and diagramming and exhibiting exact discoveries, this basic guide can help divert measurable math from unnerving and muddled, to simple and fun.
Regardless of whether you are an understudy hoping to enhance your taking in, a laborer wanting to all the more likely see how measurements functions for your activity, or a deep rooted student hoping to enhance your grip of the world, Statistics 101 has you secured.
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal by Eric Dezenhall
In boxing terms, an extreme looking contender who can’t take a punch is said to have a “glass jaw,” thus it is nowadays is a focus of discussion. Down the rabbit opening of outrage, the frail are solid and the solid are feeble.
Simply consider this slate of ongoing reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner.
Glass Jaw is a pronouncement for these occasions, composed by Eric Dezenhall, who has gone through three decades managing probably the most extraordinary debates, both known and . . . taken care of with carefulness.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling by Michael Port
Book Yourself Solid is a total instructional guide for beginning and growing a fruitful administration business.
It gives you straightforward, yet powerful procedures for making tireless interest and unlimited leads. It incorporates in excess of 200 demonstrated promoting systems for pulling in new customers, procuring more referrals, and building productive, dependable expert connections.
On the “off chance” that you need to take your administration business to the next level, begin here and “Book Yourself Solid.”
Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
Hardly any advertisers perceive the phenomenal scope of measurements now accessible for assessing their procedures and strategies. In Marketing Metrics, four driving scientists and advisors efficiently present the present most amazing showcasing measurements.
The creators demonstrate to utilize a “dashboard” of measurements to see advertise elements from different points of view, boost precision, and “triangulate” to ideal arrangements.
Their far reaching inclusion incorporates estimations of limited time system, publicizing, and dispersion; client discernments; piece of the pie; contenders’ capacity; edges and benefits; items and portfolios; client productivity; deals powers and channels; evaluating techniques; and that’s only the tip of the iceberg!
Zag: The #1 Strategy of High-Performance Brands by Marty Neumeier
“When everyone zigs, zag,” says Marty Neumeier in this crisp perspective of brand system.
Cross pursues the ultra-clear “whiteboard outline” style of the writer’s first book, THE BRAND GAP, yet bores further into the subject of how brands can saddle the intensity of separation.
Neumeier contends that in a greatly jumbled commercial center, conventional separation is never again enough- – today organizations require “radical separation” to make enduring an incentive for their investors and clients.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy
In the time of email and moment correspondence, extraordinary deals duplicate is essential to finalizing a negotiations. Yet, such a large number of direct mail advertisements wind up in the garbage record or the wastebasket.
In this new version of his book, writer Dan Kennedy clarifies why a few direct mail advertisements work and others generally don’t. Moreover, he demonstrates to compose copy that any business can utilize.
Kennedy is the best high-paid, direct-response marketing specialist in the nation. In this book, he shares his well ordered recipe so everybody can produce letters that will close the deal.
Ogilvy on Advertising by David Ogilvy
If you’ve (at any point) been keen on working at an ad agency… in the event that you’ve at any point worked at an advertisement organization… or on the off chance that you at any point had a solid fondness for the Mastercard Priceless (McCann Erickson) or the Got Milk crusade (Goodby Silverstein)… you should peruse this book.
Not only does David Ogilvy give incredible counsel from inside the business… yet he displays his magnificently composed copy with the best parts of a vintage Life magazine (the photos).
Ogilvy unmistakably expresses the best strides for breaking into the advertising business, the best strides for entrepreneurs and how to promote for different print and TV.
Tested Advertising Methods by John Caples
This is a book that you truly need to read a couple of times to get it into your head, in light of the fact that there are so much data, such a large number of subtleties that can be difficult to get a handle on, so I should read it more than once.
The book has a great deal of data about features and how to utilize head lines in promoting and furthermore how features have been utilized before by the experts of publicizing. There are likewise expounded on the incredible significance of testing your promotions, and that it is so essential to place energy into your showcasing endeavors.
Some highly contrasting delineations with great promotions that have been in print previously and a ton of stories that make the book exceptionally engaging, regardless of whether you are not keen on advertising. The book in itself is an asset you can return to and read over and over.
If you don’t run a business, maybe it’d be good to know and understand what is like to be an entrepreneur.
The 7 Habits of Highly Effective People Personal Workbook by Stephen R. Covey
Administration expert and bestselling author Stephen R. Bunch presents The 7 Habits of Highly Effective People, a book which has turned into a touchstone for people, families, and organizations around the globe.
The staggering accomplishment of Stephen R. Brood’s guideline focused logic is a demonstration of the millions who have profited from his exercises.
With a similar lucidity and confirmation Covey’s fans have come to value, this book instructs perusers to completely disguise the 7 Habits through private and intriguing activities, regardless of whether they are now comfortable with the standards or not.
Scrappy: A Little Book About Choosing to Play Big by Terri L. Sjodin
In her book, Sjodin clarifies the normal components behind each effective scrappy exertion.
Drawing on research, meetings, and her very own understanding, she recognizes the practices that will enable you to build up the correct mentality. She shares accounts of scrappy strategies that have worked – and those that have bitten the dust – to enable perusers to seek after their own vision.
Regardless of whether you’re a business rep hoping to finalize that enormous negotiations… an occupation searcher endeavoring to find your fantasy work… or a CEO who needs to achieve the following dimension of accomplishment… the quickest method to get what you need is to get scrappy.
The Art of Manliness – Competition: The Fuel for Greatness by Brett McKay
Competition: The Fuel for Greatness Is a free 46 page digital book given away by The Art of Manliness when you agree to accept their email newsletter.
McKay demonstrates the advantages of competition and common sense approaches to profit by rivalry. The substance of the book are extraordinary and the short size makes it so there is no filler.
How Luck Happens: Using the Science of Luck to Transform Work, Love, and Life by Janice Kaplan and Barnaby Marsh
Janice Kaplan joins Dr. Barnaby Marsh to reveal the unforeseen, little-comprehended science behind what we call “luckiness,” demonstrating that numerous apparently arbitrary occasions are in reality under your- – and everyone’s- – control.
They look at the variables that made stars like Harrison Ford and Jonathan Groff so effective, and take in the genuine insider facts that made Kate Spade and Warby Parker into worldwide brands.
Utilizing unique research, entrancing examinations, and drawing in meetings, Kaplan and Marsh uncover the basic systems to make fortunes in adoration and marriage, business and profession, and wellbeing, satisfaction, and family connections.
These books will teach you how to inspire, encourage, challenge, and change a community. We believe everyone should get their hands on these.
How to Win Friends and Influence People in the Digital Age by Dale Carnegie and Brent Cole
Mr Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers.
Though he never could have predicted technology’s trajectory, Carnegie proves a wise and helpful teacher in this digital landscape. To demonstrate the many ways his lessons remain relevant, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for this difficult digital age.
We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.
7 Mindsets of Success: What You Really Need to Do to Achieve Rapid, Top-Level Success by Sten Morgan
Sten Morgan has become one of the youngest, top financial advisors in the country, and he built his business all in just three years.
He is in the top percentile of people in his business, and more successful than advisors with thirty years or more experience, and he believes these seven psychological mindsets will unlock success for you too.
In The Seven Mindsets of Success, readers will learn some of the secrets and steps that are easily overlooked in business today. The audience will weigh the cost of their success and ask themselves, “Am I willing to do everything it takes?”
How Should We Live?: Great Ideas from the Past for Everyday Life by Roman Krznaric
It’s tempting to say that this is one of the first bold thrusts of a no-doubt-soon-to-be-popular kind of thinking, and we shouldn’t carp that it grows straight out of self-help literature.
Lifestyle philosophers go beyond your typical self-help fare -remain positive, work and play well with others, exercise frequently- to question why we might wish to follow advice—to ask, indeed, if it be the best advice after all.
You will find discussion, always interesting though sometimes off track, that serves as prelude to the hints he offers for living a richer life. The suggestions Roman offers provides a rich trove of new possibilities to those unsatisfied with their current lot, and will no doubt go down in the annals of lifestyle philosophy when such annals come to be written.
From Socrates to Sartre: The Philosophic Quest by T.Z. Lavine
From Socrates to Sartre presents a rousing and readable introduction to the lives, and times of the great philosophers.
This thought-provoking book takes us from the inception of Western society in Plato’s Athens to today when the commanding power of Marxism has captured one third of the world.
The book discusses Western philosophers in terms of the historical and intellectual environment which influenced them, and it connects their lasting ideas to the public and private choices we face in America today.
Who Can You Trust?: How Technology is Rewriting the Rules of Human Relationships by Rachel Botsman
From government to business, banks to media, trust in institutions is at an all-time low. But this isn’t the age of distrust–far from it.
World-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history–with fundamental consequences for everyone. We might have lost faith in institutions and leaders, but millions of people rent their home to total strangers, exchange digital currencies, or find themselves trusting a bot.
This is the age of “distributed trust”, a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship. If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost and repaired in the digital age.
Learn strategies and tactics that can come in handy when you need to guide a team or a department.
There Is No Good Card for This: What To Say and Do When Life Is Scary, Awful, and Unfair to People You Love by Kelsey Crowe and Emily McDowell
When someone you know is hurting, you want to let her know that you care. But many people don’t know what words to use – or are afraid of saying or doing the wrong thing.
Written in a how-to, relatable, we’ve-all-been-that-deer-in-the-headlights kind of way, There Is No Good Card for This is a helpful illustrated guide to effective compassion that takes you, step by step by step, past the paralysis of thinking about someone in a difficult time to actually doing something (or nothing) with good judgment instead of fear.
The book features workbook exercises, sample dialogs, and real-life examples from Dr. Crowe’s research, including her popular “Empathy Bootcamps” that give people tools for building relationships when it really counts.
Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke
Even the best decision doesn’t yield the best outcome every time. There’s always an element of luck that you can’t control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets.
How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?
Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions.
Getting Things Done: The Art of Stress-Free Productivity by David Allen
In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country.
Allen’s premise is simple: our productivity is directly proportional to our ability to relax.
Only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential.
The 12 Week Year by Brian P. Moran and Michael Lennington
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long.
In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
The book explains how to leverage the power of a 12-week year to drive improved results in any area of your life. It offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness. And the authors are leading experts on execution and implementation.
You know how to bring them in… maybe you should also learn how to close them. These books will teach how to make ‘em deals happen.
The Heart of the Deal: How to Invest and Negotiate Like a Real Estate Mogul by Anthony Lolli and Benjamin Platt
Filled with insights into Lolli’s inspirational rags-to-riches rise to the top and bursting with practical advice for real estate newcomers and veterans alike, The Heart of the Deal is essential reading for anyone with big dreams and the drive to make them come true.
Learn how to set smart goals, negotiate like a pro, analyze properties and neighborhoods, overcome objections, and much more.
Whether you want to become a top-performing broker or a savvy property investor, or simply master real estate management tactics designed to help you achieve your financial goals, Lolli’s grounded guidance will put you on the right path.
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting.
This book reveals the secrets, techniques, and tips of top earners. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
Persuasion: The Subtle Art of Getting What You Want by Mark Morgan Ford and Will Newman
Persuasion: The Subtle Art of Getting What You Want will help you master the persuasive techniques you need.
What do you want from life? Money? Fame? Respect? Mastering the skill of persuasion will make all your ambitions more achievable. It will make you feel smarter and shrewder and more confident in almost every situation. You won’t have all the answers, but you will have a good idea about how to get people to embrace the answers you believe in.
It doesn’t matter whether you are having a conversation at breakfast with a group of friends… responding to an email from your boss… writing a memo… talking to your banker about a loan… or drafting a sales letter or a letter to raise money for a favorite cause… what you learn in this book will give you the power to succeed.
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Out-Motivate, and Outnegotiate Your Competition by Harvey MacKay
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere.
This one-of-a-kind book by a businessman who’s seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock and Sara Laschever
Ask for It explains why it’s essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman.
Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever’s compelling stories of real women will help you recognize how much more you deserve whether it’s a raise, that overdue promotion, an exciting new assignment, or even extra help around the house.
Their four-phase program, backed by years of research, will show you how to identify what you’re really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise on both sides.
Maybe you are not in the financial department, but you do have a marketing budget you need to look after. Therefore, it is imperial for you to learn how to manage money and get the most of it.
MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins
Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world, Tony Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.
Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts – making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams.
Tony Robbins walks readers of every income level through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order.
Think and Grow Rich by Napoleon Hill
Napoleon Hill might be a little crazy, and his writing style is a bit over the top. He tends to take on the tone of a late night infomercial and he has an troll-like propensity to go into all-caps mode.
More critically, some of the particular things he says are at odds with his philosophy as a whole (“these steps call for no hard labor. They call for no sacrifice”).
The danger is that these are the statements readers latch on to, and lose the forest for the trees.
The Financial Diet by Chelsea Fagan and Lauren Ver Hage
The Financial Diet is the personal finance book for people who don’t care about personal finance.
Whether you’re in need of an overspending detox, buried under student debt, or just trying to figure out how to live on an entry-level salary, The Financial Diet gives you tools to make a budget, understand investments, and deal with your credit.
Chelsea Fagan has tapped a range of experts to help you make the best choices for you, but she also knows that being smarter with money isn’t just about what you put in the bank. It’s about everything—from the clothes you put in your closet, to your financial relationship habits, to the food you put in your kitchen (instead of ordering in again).
Day Trading 101: From Understanding Risk Management and Creating Trade Plans to Recognizing Market Patterns and Using Automated Software, an Essential Primer in Modern Day Trading (Adams 101) by David Borman
A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success.
Day Trading 101 simplifies all the terms, strategies, and processes involved in day trading, helping even the most novice investor find financial success. Full of expert advice on the best paths to trading success, this book leaves no stone unturned, and no trading option undiscovered.
With information on recognizing trading patterns, mastering trading options, keeping tabs on the market, establishing strategies to make the most profit, and understanding trading lingo, Day Trading 101 can get you on track to becoming a smart investor.
Personal Life Books
None of the lessons above are worth a thing if your life’s not put together. Learn how to become the best version of yourself by reading these books.
The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy by Lewis Howes
In The School of Greatness, Lewis Howes shares the essential tips and habits he gathered in interviewing “the greats” on his wildly popular podcast of the same name.
In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within.
The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives.
Shorten The Gap – Shortcuts To Success And Happiness by Mark Lack and Ryan Neidig
Shorten The Gap is known by experts as personal development on steroids because it’s one of the fastest and most efficient ways to learn and understand a collection of subjects that contribute to personal and professional success and achievement.
Mark Lack’s philosophy is that if you want to become the best and produce the best results, you must learn from the best.
This book, as well as Mark’s consistent track record of success, makes it evident that he has indeed learned from the best and has now become an expert himself in the science of achieving success, peak performance, and how to live a deeply meaningful and fulfilling life.
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office.
Our relentless pursuit of the two traditional metrics of success — money and power — has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers.
In being connected to the world 24/7, we’re losing our connection to what truly matters. Our current definition of success is, as Thrive shows, literally killing us. We need a new way forward.
The Four Agreements: A Practical Guide to Personal Freedom by Miguel Ruiz
In The Four Agreements, Don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering.
Based on ancient Toltec wisdom, the Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
The Four Agreements are: Be Impeccable With Your Word, Don’t Take Anything Personally, Don’t Make Assumptions, Always Do Your Best.
Breathe: The Simple, Revolutionary 14-Day Program to Improve Your Mental and Physical Health by Belisa Vranich
In a fascinating, straightforward, jargon-free exploration of how our bodies were meant to breathe, Dr. Belisa Vranich delves into the ins and outs of proper breathing.
By combining both anatomy and fitness with psychology and mindfulness, Dr. Vranich gives readers a way of solving health problems at the crux and healing themselves from the inside out.
BREATHE is an easy-to-follow guide to breathing exercises that will increase energy, help lose weight, and make readers feel calmer and happier.
The Stress-Proof Brain: Master Your Emotional Response to Stress Using Mindfulness and Neuroplasticity by Melanie Greenberg
The Stress-Proof Brain offers powerful, comprehensive tools based in mindfulness, neuroscience, and positive psychology to help you put a stop to unhealthy responses to stress.
Instead, you’ll discover unique exercises that provide a recipe for resilience, empowering you to master your emotional responses, overcome negative thinking, and create a more tolerant, stress-proof brain.
This book will help you develop an original and effective program for mastering your emotional brain’s response to stress by harnessing the power of neuroplasticity. By creating a more stress tolerant, resilient brain, you’ll learn to shrug off the small stuff, deal with the big stuff, and live a happier, healthier life.
Solve for Happy: Engineer Your Path to Joy by Mo Gawdat
Mo Gawdat questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment in his book: Solve for Happy.
He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths.
No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.
You Are The One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully by Kute Blackson
Kute Blackson comes from a long line of spiritual leaders and works with people from all walks of life, offering his own uniquely powerful process to transform lives from the inside out.
The intensive one-on-one and one-of-a-kind transformational mother of all trips is a 14-day, 24/7 journey into such remote places as the bowels of India where the client works with Blackson until he discovers what he hasn’t yet found.
Whether it’s about forgiveness, confronting inner demons, letting go of self-hatred or the scars of the past, those hard-earned, sweat-proof lessons Blackson instills in his clients are right here, in this book, You Are The One. No need to pack your bags or renew your passport.
A Mind for Numbers: How to Excel at Math and Science (Even If You Flunked Algebra) by Barbara Oakley
In A Mind for Numbers, Dr. Oakley lets us in on the secrets to effectively learning math and science – secrets that even dedicated and successful students wish they’d known earlier.
Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem, when in actuality, there are often a number of different solutions—you just need the creativity to see them. In short, studying a problem in a laser-focused way until you reach a solution is not an effective way to learn math.
A Mind for Numbers shows us that we all have what it takes to excel in math, and learning it is not as painful as some might think!
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.”
In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today.
The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy
Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about “power poses.” Now she presents the enthralling science underlying these and many other fascinating body-mind effects in her book: Presence.
Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them.
Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.
Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness by Rick Hanson
This practical guide is full of concrete suggestions, experiential practices, personal examples, and insights into the brain.
It includes effective ways to interact with others and to repair and deepen important relationships.
Warm, encouraging, and down-to-earth, Dr. Hanson’s step-by-step approach is grounded in the science of positive neuroplasticity. He explains how to overcome the brain’s negativity bias, release painful thoughts and feelings, and replace them with self-compassion, self-worth, joy, and inner peace.
Between You & Me: Confessions of a Comma Queen by Mary Norris
Between You & Me features May Norris’s laugh-out-loud descriptions of some of the most common and vexing problems in spelling, punctuation, and usage: comma faults, danglers, “who” vs. “whom,” “that” vs. “which,” compound words, gender-neutral language—and her clear explanations of how to handle them.
Down-to-earth and always open-minded, she draws on examples from Charles Dickens, Emily Dickinson, Henry James, and the Lord’s Prayer, among others.
Readers—and writers—will find in Norris neither a scold nor a softie but a wise and witty new friend in love with language and alive to the glories of its use in America, even in the age of autocorrect and spell-check.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
You’ll discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr… plus many other examples of how implementing keystone habits can earn billions and mean the difference between failure and success, or life and death.
Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential by Barbara Oakley
In Mindshift, Barbara Oakley tells the stories of people who have overcome learning “handicaps” of all kinds and shows how we can turn perceived weaknesses into strengths.
Dr. Oakley reveals the latest neuroscientific insights into how our brains change when we learn something new. She shares strategies for learning that are backed by brain science, including practical exercises to apply in our own lives.
Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become—regardless of age.
Change Your Thinking: Overcome Stress, Anxiety, and Depression, and Improve Your Life with CBT by Sarah Edelman
Change Your Thinking will teach you how to fight negative and self-defeating beliefs to minimize your experience of upsetting emotions.
Practicing psychologist Sarah Edelman clearly lays out how to use CBT to develop rational thought patterns in response to upsetting emotions and situations.
By following the practical, easy-to-follow exercises and examples, you can take control of your thoughts, emotions, and feelings, and find more positive ways of dealing with life’s hurdles – and a happier you.
Of course, life is not just about work – you have to distract the mind every once in a while. And here are some good choices.
The Sleep Revolution: Transforming Your Life, One Night at a Time by Arianna Huffington
In The Sleep Revolution, Arianna Huffington shows how our cultural dismissal of sleep as time wasted compromises our health and our decision-making and undermines our work lives, our personal lives — and even our sex lives.
Arianna explores all the latest science on what exactly is going on while we sleep and dream. She takes on the dangerous sleeping pill industry, and all the ways our addiction to technology disrupts our sleep.
Mrs. Huffington also offers a range of recommendations and tips from leading scientists on how we can get better and more restorative sleep, and harness its incredible power.
Find Out Anything From Anyone, Anytime: Secrets of Calculated Questioning From a Veteran Interrogator by James Pyle and Maryann Karinch
The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions–of teachers, friends, coworkers, clients, prospects, experts, and suspects.
Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers.
People in any profession will immediately benefit by developing the skill and art of good questioning.
Word Power Made Easy by Norman Lewis
Word Power Made Easy is the best and quickest means to a better vocabulary in the English language.
As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it.
You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.
Meditation for Fidgety Skeptics: A 10% Happier How-To Book by Dan Harris
In this guide to mindfulness and meditation for beginners and experienced meditators alike, Dan Harris and his friend Jeff Warren, a masterful teacher and “Meditation MacGyver,” embark on a cross-country quest to tackle the myths, misconceptions, and self-deceptions that stop people from meditating.
The book is filled with game-changing and deeply practical meditation instructions.
Amid it all unspools the strange and hilarious story of what happens when a congenitally sarcastic, type-A journalist and a groovy Canadian mystic embark on an epic road trip into America’s neurotic underbelly, as well as their own.
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable.
Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed – people whose mental limitations or brain damage were seen as unalterable.
Using marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education – Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.
A Spy Among Friends: Kim Philby and the Great Betrayal by Ben Macintyre
Told with heart-pounding suspense and keen psychological insight, and based on personal papers and never-before-seen British intelligence files, A Spy Among Friends is Ben Macintyre’s best book yet, a high-water mark in Cold War history telling.
War and Peace by Leo Tolstoy
‘War and Peace’ broadly focuses on Napoleon’s invasion of Russia in 1812 and follows three of the most well-known characters in literature.
As Napoleon’s army invades, Tolstoy brilliantly follows characters from diverse backgrounds—peasants and nobility, civilians and soldiers — as they struggle with the problems unique to their era, their history, and their culture.
And as the novel progresses, these characters transcend their specificity, becoming some of the most moving, and human, figures in world literature.
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Timothy Ferriss
The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body.
It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation.
You don’t need better genetics or more discipline. You need immediate results that compel you to continue.
Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow
John D. Rockefeller’s story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation.
With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller’s life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries.
It is Ron Chernow’s signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.
Santa Cruise: A Holiday Mystery at Sea (Regan Reilly Mystery) by Mary Higgins Clark (Goodreads Author), Carol Higgins Clark
America’s Queen of Suspense Mary Higgins Clark joins forces with her daughter Carol in this fast-paced novel set on a special holiday cruise that sets sail from Miami the day after Christmas.
Join the Clarks’ as they bring this unpredictable voyage to a hair-raising and heartwarming conclusion and ring in the New Year.
Filled with suspense and humor, Santa Cruise is a holiday mystery you won’t want to miss!