The best counseling can come from the most unexpected of places. Winnie the Pooh has referred to himself as a “bear of little brain,” but he also has a very different, open, and unhindered wisdom.
Given that Pooh cares about the happiness and feelings of his community (other than
Lesson 1: “You can’t help respecting anybody who can spell TUESDAY, even if he doesn’t spell it right; but spelling isn’t everything. There are days when spelling Tuesday simply doesn’t count.”
One of the reasons Pooh never got angry was because he understands what truly matters. Mistakes happen, and that’s okay.
Sometimes you can take the wrong path and get lose. And that’s okay too. The big picture is more important than the little details along the journey.
Social media etiquette demands you need to write well, but that doesn’t mean you have to be a crafted copywriter. Don’t worry about a typo or two or messing up your grammar. If you get your point across, that’s what matters.
Lesson 2: “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
Pooh rarely sat still. In most stories, he was out to visit his friends.
In that same manner, you need to get out of your niche and go to others if you want them to come to, read and comment on your social media account. So… say hello.
Go out and get the attention of those you’re looking to connect. Otherwise, they may never know of your existence.
Lesson 3: “I don’t see much sense in that,” said Rabbit. “No,” said Pooh humbly, “There isn’t. But there was going to be when I began it. It’s just that something happened to it along the way.”
Pooh never “lost it” when things went wrong. Life continually changed his plans but he and he never seemed shook by it.
Obstacles showed up all the time, but that didn’t shake Pooh either. He expected problems to come. And when they did, Pooh seemed almost happy. As if he was greeting an old friend coming to visit.
That calm acceptance of life would serve you very well. When things don’t go your way, take it on the chin – no big deal. You’ve come a long way – and you can do it again!
Lesson 4: “If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.”
Pooh remained calmed and collected all the time. You can even say he was self-possessed at times.
He never got angry at anyone. He never showed frustration or anxiety towards anything. He was tolerant to a fault and simply kept saying what he had to say until someone finally got it.Here are seven social media marketing lessons you can learn from the lovable bear who’s “stuffed with fluff”. Click To Tweet
When you are on social media, there will be times you feel like no one is paying attention. And other times, you’ll feel like your audience is trolling you. Take it easy.
People do have fluff in their ears, so work on relating your message more effectively in your comment replies or retweets or write up a new post to clarify the concept.
Lesson 5: “Always watch where you are going. Otherwise, you may step on a piece of the Forest that was left out by mistake.”
Pooh never ran across the Hundred Acre Wood. He always moved at a slow pace; carefully and attentively. And yet, Pooh got everything done in due time.
On social media, time skews badly and many social media marketers end up living by the second instead of taking each day as it comes. Progress seems to be an immediate all-or-nothing game.
But remember that if you don’t pay attention to your surroundings and you’re just rushing into everything, you might miss out on something rather important or very special.
Lesson 6: “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”
Pooh understood that a complicated language and complex terms confuse people. Remember how Owl would always talk over his head, and yet all Pooh wanted was a simple, easy solution to his problems.
The problem in your case is that your audience won’t take the time to ask you to clarify. If they find themselves facing terms they don’t get, industry jargon they have never heard, or explanations that take too much time to understand, they’ll just walk away from you.
Say what you have to say in a candid, conversational way and move on.
Lesson 7: “A friend is someone who helps you up when you’re down, and if they can’t, they lay down beside you and listen.”
Pooh never had all the answers. In fact, he would constantly rely on Owl and his friends for guidance and wisdom when needed. But that didn’t mean Pooh wasn’t always there for his friends.
Pooh was available to listen to the problems of those he cared about. If he could offer advice, he would. If he couldn’t he’d just sit down and listen. Listen. And listen some more.
As you try to position yourself as an industry expert, keep in mind that doesn’t always mean you have to do all the talking. You need to know about problems to solve them. Take a moment and listen. Pay attention to what bothers your community. And then offer a hand. Or an ear.
These six lessons are just scratching the surface on the knowledge that the Silly Old Bear has to offer to social media marketers. Can you think of any other Pooh life lesson that could apply to the social media marketing world?