Dwayne Johnson (AKA the Rock) is an American actor and producer who started his rise to fame as a professional wrestler. Billed as “the most electrifying man in sports entertainment”, Dwayne was able to captivate audiences for seven years with his unmatched charisma, athletic prowess, and comedic timing.
But it all started with 7 dollars.
Seven dollars was the amount of money Johnson had in his pocket when he decided to embark on the journey that would lead him to where he is today. And along the way, Dwayne would teach us a thing or two about the importance of pleasing your audience.
Look at ten rock-solid lessons on service marketing from one of the most hard-working celebrities of all time.
“My goal was never to be the loudest or the craziest. It was to be the most entertaining.”
Your goal should not be to be different for the sake of it. You should try to become the best at what you do. And you do that by offering the most value possible to every prospect and client you encounter.
There are a gazillion crazy stunts that will help you get the attention of your market. But if you’re not offering great value and excellent service, they will see through the stunt and walk away.
Make it your primary goal to offer the best service you can give. Once you achieve that, then you can make some noise to get attention.
“I like to use the hard times in the past to motivate me today.”
Looking back at the way my life was in my early 20’s is a constant reminder that I cannot stop offering the best copywriting and marketing advice I can give. Because I know I can go back to the lifestyle if I let myself go.
No one (that I know of at least) wants to be stuck in a bad place. And that should be the fuel to your service efforts.
If you have gone through some bad period, or know someone who has, keep those memories in mind. When used correctly, they will bring out the best in you.
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”
In a world where instant gratification is something everybody is looking to get, you must keep in mind that way to the top is a long one.
It has taken me years and a lot of trial-and-error to come to this point in my career. But I have managed to move forward by keep doing what I should be doing. Every day.
You will not achieve excellence right away. Excellent service is something you will offer with time – after having the right amount of excellent training and developing the right service habits. Just stay on it until you get it right.
“Attitude and enthusiasm play a big part in my life. I get excited about the things that inspire me. I also believe in laughing and having a good time.”
You can perceive when someone has love and passion for what they do. You can also tell when they do just to bring home a buck.
And there’s nothing wrong with doing something for the money. But if I must pick… nine times out of ten I will go with the one who truly love what they do.
If you love what you do, don’t hesitate in showing your enthusiasm and excitement for it. Remember that aside from selling a service, you are selling an experience. And if at the end of the day (whether you solve the prospect’s problem or not) your prospects leave with a smile on their face, you have done well.
“Not only do I think being nice and kind is easy but being kind, in my opinion, is important.”
In service marketing, not only is being kind important… it is essential.
Being kind shows that you care; that you are willing to go the extra mile to help your prospects with their needs. And that you are a not above sacrificing your resource to satisfy your marketing.
Develop a service-oriented attitude by nice to others. Let your prospects and clients know that you understand what they’re going through, and that you want to help them solve their problem(s).
“If I love you, I show you I love you every day. Little things, big things.”
Everyone likes to feel loved by those they interact with. If you love your industry and the people in it, show it every day.
Like any good marriage, if you truly feel it, you will not care what the world thinks when you let your clients know you love them. Do so every chance you get, using whatever you consider appropriate.
Thank you notes, gifts, and even a simple hug can go a long way in showing your audience that you appreciate their support.
“With drive and a bit of talent, you can move mountains. I know. I’ve done it.”
I am not the best copywriter there is. In fact, I can think of at least ten copywriters that are better than me. Off the top of my head.
But that doesn’t mean those copywriters will always be better than me. I feel my drive and constant learning will eventually help me reach and (perhaps) surpass them. And you should feel the same way too!
You may not be the best in your field now. But you must believe that you will (eventually) reach excellence. And if you keep yourself on the right track, you will.Look at ten rock-solid lessons on #servicemarketing from one of the most hard-working celebrities of all time. Click To Tweet
“Around every corner, always protect the engine that powers you.”
You cannot make your market feel great if you don’t feel great.
Taking care of your body as just as important as maintaining a joyful attitude and acquiring knowledge.
Make sure you get proper sleep, eat right, and nurture your brain every day. This article from Early to Rise will give you a couple of tips on how to take care of yourself. And become more productive in the process.
“The single most powerful thing I can be is to be myself.”
Your virtues and idiosyncrasies are what set you aside from everyone else in the world. What makes you authentic. Yet, a mistake we make is to want to become someone we’re not for [insert excuse here].
If you don’t feel comfortable with who you are, the solution is not to throw away your personality (in most cases). Instead, look to enhance who you are.
Acquire more knowledge. Find better ways to use your assets. And become more available to your community by offering your expertise in the form of true value.
You are beautiful and great. You are you.
“I’ll never, ever be full. I’ll always be hungry. Obviously, I’m not talking about food. Growing up, I had nothing for such a long time. Someone told me a long time ago, and I’ve never forgotten it, ‘Once you’ve ever been hungry, really, really hungry, then you’ll never, ever be full.’”
Complacency is perhaps the worst enemy of every professional. Because once you feel you have peaked, then you allow everything to go downhill. Which eventually means the end of your career.
The way to avoid complacency is to constantly raise the stakes. Set new goals to yourself as soon as you hit a milestone. That will bring some new excitement to what you’re doing. And will help you avoid the feeling of self-satisfaction that can stop your progress.
These ten lessons are just scratching the surface on the knowledge that The Rock has to offer to service professionals. Can you think of any other life lesson from Dwayne Johnson that could apply to the professional service industry?