“Why so many businesses don’t make it?” you can number a million and one reasons. But there is one reason that will pop out more than most. And that is not understanding prospects.[Read more…]
Note: This is not an affiliate marketing post. I make no money from the purchases you might make by reading this review. As of this writing, I'm not affiliated with Amazon, Stephan Schiffman, or F+W Media, Inc.
If there is one thing direct marketers and entrepreneurs need to understand about copywriters is that they are salespeople.
A copywriter’s job is to bring in the revenue through the written word. So, it’d be logical that every copywriter understands the basics of how to make a sale in person, to then translate the knowledge to their writing.
Well, the reality is that very few copywriters truly get how to make a sale. And for a time, I must admit, I was one of those people.
Thankfully, I ran into The 25 Most Common Sales Mistakes by Stephan Schiffman, and now I have a clearer view of how to convert prospects.[Read more…]
A mistake we can easily make without even noticing is believing that there’s nothing else for us to learn.
I made that mistake right after I got out of college – foolishly, I thought I had learned everything I needed to. And thus, I neglected any opportunity that was presented to me for learning and experiencing new things.
Some people call this “having a big ego”. I call it mental laziness.
The problem mental laziness brings is that the world (now more than ever) continues to evolve and grow. If you don’t continue your education – at least about your industry – you will be lost in the shuffle. And soon will be rendered useless.
There’s always something to learn, somehow. It doesn’t matter if it’s through social media, mainstream media, books – whatever. Just keep on learning.
Now that you’ve learned this valuable lesson… go out and learn something else!