According to Techopedia, keywords are specific words or phrases that describe the contents of a web page. Hence, the reason you should at least understand basic keyword research.[Read more…]
In an earlier post, I talked about the importance of fixing what is broken within your marketing. And I’m sure some of you wondered “but, how do I do that?” once you finished reading.
Well, here I am going to give you a hand – in the form of site content audits.[Read more…]
Hello, reader! Welcome to my blog. In this post, I will give you 25 sources for you to start building your sales and marketing reference library.
As always, I urge you to read the full post and take a moment afterward to leave your thoughts in the Comments section below.
We’ve proven on earlier posts that the single goal of a company is to create customers. It’s how I approach my projects. And it is what I try to cement inside my clients’ heads when planning their strategies.
But if you don’t believe me yet, here is a quote from one of the most influential men in business:
There is only one valid definition of business purpose: to create a customer.
– Peter Drucker
That’s why marketing is so important to the success of a company.
Marketing is the process of gathering information, formulating offers, and developing messages that attract and convert prospects. And when the interest and intent of a prospect translate into dollars and cents – you have made a sale.
Pretty simple, huh? Well, not.
While on the surface, it is easy to say, “I’m going to make [insert marketing tactic here], and because my product/service is so awesome, people are going to buy right away” – the reality is, marketing doesn’t work that way.
It might have work like I mentioned earlier (promote and sell) in the pre-Internet era. But now, with so much information flowing per second, and people’s attention spans shrinking drastically, just promoting a product doesn’t cut it anymore.
Your message must be captivating. For your message to be captivating, it must speak directly to the prospect on a specific issue. And for you to talk directly to your prospect, you need to know and understand them.
Speak their language. Have interests like theirs. And find ways to merge your marketing message into their daily lives.
But to get all the afore-mentioned done, you will need inspiration. And where would you find inspiration? In business books, of course!
I’ve gathered a list of books that will help you start your journey towards mastering the art of marketing. You can this collection your marketing reference library.
These books will guide you through understanding the different approaches to delivering your company message. And they will help you avoid the pitfalls you may meet when dealing with prospects.
And now, without further to do, here’s your marketing reference library book list:[Read more…]