What should you look for when hiring a copywriter?
A simple answer to that question would be: your copywriter must be able to sell with their writing. But let’s dig a bit deeper into what makes a copywriter the right fit for your business.
The most important thing to know when you look for a copywriter is that no certification guarantees that their students are straight-up great copywriters. Most courses on copywriting layout the foundation to develop great copywriting skills – but it is up to the copywriter to go above-and-beyond and learn advanced techniques to produce great copy.
A good copywriter is also quick on the uptake. This means they know when to stop learning about your offer and service because they have enough information to get the job done. You should provide all the information possible to the copywriter to do their work. But, most likely, they will use the information that correlates your product and audience to make your offer more appealing.
Here’s what I would do if I were looking for a copywriter:[Read more…]