Effective Marketing Consulting Services Bring in Fresh Ideas and Tried-And-True Advice to Help Improve Your Positioning, Brand, and Offer Promotions
“The singular goal of a company is to create customers” – Peter Drucker
The world is becoming “smaller” – from a business sense. And you are competing with everyone within your field for the attention of your prospects.
But from time to time, even the savviest of marketers can run out of ideas.
When you are constantly trying to come with new approaches to bring in new clients – while trying to avoid the pitfalls you encounter along the way – eventually, you will burn out, so to speak.
And that’s when I can be of assistance.
I’m offering my expertise of over fifteen years in sales and marketing to B2B companies who are looking for innovative ideas and advice with a “direct response” twist.
When you hire me to build a marketing plan, I will do my best to provide you with what you need to improve your sales situation.
Here’s how I can help you:
Positioning Your Offer
Whether you are new to the business world or an experienced marketer – the one mistake that costs most business is not having a clear position within their industry.
If you are one of those who is serving “anyone who needs my services”, then chances are you are sending a lousy brand message to your market. A market comprised of everyone, and at the same time, no one.
I will help you step out of that “generalist mode” and plant your foot firmly within your industry and community by:
- establishing a clear key audience;
- finding what sets your offers apart from the competition;
- and developing a business mission that lets your market what you do and for whom.
All leading to us producing a powerful positioning statement that will let you present your offers clearly, concisely, and persuasively to your prospects.
Branding Yourself and Your Company
Once you know what you’re selling and to who, you need to create a nice package for your offer. That’s what we call “branding” in the business world.
And there are a few things that are less appealing to business people than a brand that is all over the place.
That’s why you need a brand development plan – to present a sound, clear message of who you are, what you do, and who you serve.
I will look at your business name, logo, and tagline to see what message they are sending out. I will also find those special qualities that lie within you that makes you unique. And finally, I will define your brand’s character description and value offerings.
My goal is to send a message that clearly lets your market know how you can help them. And I will develop a brand that will do just that.
Promoting Your Offers
Yes… it’s that part of marketing that most people don’t want to do. But, once you know what you’re doing, promoting can turn from being tedious to exciting!
With a firm position and a strong brand, your promoting efforts get a better chance at succeeding. If – of course – you are promoting through the right channels.
By studying your marketing efforts as well as your competitors’ you will get a clearer picture of where you should promote your offers. And where you shouldn’t.
I will look at your marketing tools and see how you can integrate them into your new marketing efforts.
From print media to social media -and everything in between- you will know exactly where you should put your money to bring in those would-be customers.
Networking Online and Offline
Let’s face it, the days of working like a hermit in front of your computer the whole day. Due to the scammers of the world, clients now want to know who’s behind the work they are buying.
And getting to know people cold-turkey can be a very stressful task. Which most of the time ends up with you leaving a bad impression.
That’s the reason I believe it is important for people to know you before they meet you. And social media is a great tool to use for this.
If you are an introvert, my networking method will help you become more comfortable when meeting new people within your industry. Because I will help you put yourself out there so those you are meeting know who you are and what you stand for before meeting time.
Don’t overlook this part of your marketing strategy – you can close (or lose) deals during those important meetings. And having a trustworthy reputation before you step into the room puts you one step ahead towards achieving your goal.
Plus – if speaking in front of people is something that interests you, networking with the right people can help you get bookings for a seminar, webinar, or workshop gig!
Let’s Bounce Ideas Around for an Hour
If all you need is a brainstorming session where you can ask for ideas and concepts to apply to your current marketing efforts, I’m here for you!
For 50 minutes, you can ask me anything related to:
- personal branding;
- direct marketing;
- digital marketing;
- international marketing;
- social media marketing;
- search engine optimization (SEO);
- market research;
- and content marketing…
and I will do all I can to answer your questions and offer you tried-and-true advice to help you boost response rates and build long-lasting customer relationships.
Schedule an Introductory Meeting
Whether you need marketing consulting services or a full marketing plan, I offer a free, 25-minute call to get to know you and your business. This will let you know if I am the person you need to fulfill your marketing needs.
Again, it’s free of costs.
But schedule yours quick! Otherwise, it might take a while for you and me to meet, as my schedule fills up quick. And you know the saying… time is money!
Just click the button below to schedule your free introductory call NOW!