Copywriting Mistakes


You have one or two marketing campaigns that are flopping grandly. Do you wonder what is happening? Because – while you must understand that there are factors out of your control that affect a marketing campaign, there are others that you can maneuver in your favor. In this article, I will bring forward the ten most common copywriting mistakes that direct marketers make and how to turn your sales copy around.

If you’re smart, you’ll learn a thing or two here. And you won’t be making the same mistakes as everyone else from now on.

Consider this as a competitive marketing advantage – which I am giving you.

My name is Juan Israel Ortiz and I’m a professional direct response copywriter. If you’re new to this website, welcome.

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And with introductions out of the way, here are three copywriting mistakes you must always avoid:

#1: Focusing on Yourself

Focusing on yourself means that you use your sales copy to highlight how great you and your company are. This is the most common copywriting mistake as everyone (including me) has made it at one point or another.

While some people do it because they’re uncontrollable egomaniacs – you’ve probably done it because you’re proud of what you have achieved. And you feel that sharing those accomplishments will make you worthy of your prospect’s trust.

But the thing is – your market doesn’t care about how many trophies you have collected. They care about one thing: can you solve their problems? Therefore, the bulk of your copy should focus on how you can answer whatever questions your prospects have. There is a time and place to write about your achievements, but they shouldn’t be the main point driving your presentation. Make your pitch more about the prospect and less about yourself.

#2: No Calls to Action

The unwillingness to place any calls to action in your advertising is why I believe the brand marketing philosophy is so ineffective. Seriously – how are you expecting to sell something if you don’t ask for the sale?

Imagine presenting your latest offering for an hour straight, then asking if there are any questions. You answer every question, then grab your stuff and leave. What would you expect them to do? To run after you and shove cash in your face? Well, you can keep on waiting, because, unless your audience is desperate for your offer, they won’t act on their own.

Most people are reactive instead of proactive. For you, that means that not only must you show them the value of your products, you also must guide them through the process of buying. Tell them the what’s, why’s, and how’s of your offer. And then tell them where and when they should close the deal.

Always have a call to action.

The worst thing your market can do is say no. And thus far, rejection has caused no deaths – so you will be fine.

#3 Being Too Creative

One of the biggest mistakes you can make as a direct marketer is to judge your marketing and advertising as laypeople because you will then produce marketing that will generate ZERO trackable sales.

When you look at marketing and advertising as the rest of the world, you start putting a higher value on creativity over persuasion. And eventually, you stop being a “salesperson behind a keyboard,” and end up becoming an entertainer.

Being too creative is a hard mistake to note – which is why it’s so harmful. Because as a (naturally) creative person, you wish to present your company in the highest light possible.

That train of thought usually leads to fancy promotions, witty copy, and – as I mentioned earlier – no calls to action. Therefore, you’ll never know whether you produced an effective ad or a money waster.

Stay on the professional lane. Focus on increasing your sales at the lowest cost possible.

3 Copywriting Mistakes You Must Avoid

Starting today, you should be aware of three of the most costly copywriting mistakes you could make. Remember to not make your campaigns about yourself. Also, keep in mind that producing marketing with no calls to action leads to unmeasurable campaigns. And finally, a reminder that putting a higher value on creativity could make you spend more money on a campaign than you should.

What copywriting mistakes have you made while promoting your products? Leave a comment with your story – your tale could help a fellow direct marketer not to make the same mistakes you have. And if you found this post to be insightful, feel free to share with people that could benefit from reading it.

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