Copywriting Words

copywriting-words

In this blog post, you’ll get over eight hundred copywriting words and phrases you can use to make your brand messages more appealing.

We’re doing this today because I’m starting to stumble upon more do-it-yourself marketers that keep asking why their marketing campaigns don’t work. When I look at the campaigns themselves, they are great sizzle (formidable graphics) and hideous steak (bland brand messages).

You must understand that copywriting is not about putting words together in hopes of making someone buy a product. Copywriting is part science – the science of grabbing attention, communication, and persuasion. As such, you must know where to place certain words and phrases to give your message the push it needs to become more appealing for your audience.

And with that in mind, let’s get to the copywriting words and phrases that will help you send attention-grabbing and persuasive brand messages.

Copywriting Words and Phrases

Since this list is quite long, I’ve decided to split it into subcategories. That should also help get a better idea as to where you can place these power words on your copy.

Now, onto the list:

Connect With Your Prospects Right Away

These are the copywriting words phrases you can use to craft headlines for all your marketing pieces. You can also place on email subject lines and snail-mail envelopes as grabbers.

  1. Gift
  2. Exclusive offer…
  3. Win…
  4. New!
  5. For sale
  6. [amount] off
  7. Rewards
  8. Life-enriching
  9. Unlock your…
  10. Tap into your inner…
  11. Discover your inner…
  12. How to be…
  13. WARNING! …
  14. I’m going to be brutally honest…
  15. In need of your attention…
  16. A lifetime of…
  17. Inspired by…
  18. Insanely easy…
  19. Cut off…
  20. Just what the doctor ordered…
  21. Reach the summit of…
  22. Open immediately
  23. Official notice of [product] benefits for you!
  24. Important time-sensitive offer inside!
  25. Your gift inside!
  26. Attention:
  27. Don’t do this…
  28. How safe is…
  29. Warning signs…
  30. Can you trust…
  31. The shocking truth…
  32. Little-known factors…
  33. Scams to avoid…
  34. How to take charge…
  35. A cheat sheet…
  36. Top 10…
  37. Secrets of…
  38. Things you didn’t know about…
  39. Mistakes that make you look…
  40. … mistakes you don’t know you’re making
  41. How to…
  42. How to be…
  43. How to use…
  44. The ultimate guide…
  45. … like a boss
  46. How to end…
  47. Get rid of…
  48. Get a free…
  49. If you qualify…
  50. Tired of…
  51. If you want…
  52. Are you…
  53. Should you…
  54. Introducing…
  55. Believe it or not…
  56. They laughed when…
  57. Why…? Because…

Appeal to Your Prospects’ Feelings, Beliefs, and Desires

You should use the following copywriting words to awake the feelings, beliefs, and desires of your audience. The feelings that can turn a prospect into a customer.

Fear

The most used emotional connector in marketing. It works if the fear you introduce is real, lives in the prospect’s head, and you can eradicate it with your offer.

  1. Shallow
  2. Thoughtless
  3. Troublesome
  4. Badly behaved
  5. Worst
  6. Secondary
  7. Superficial
  8. Vigilant
  9. On your guard
  10. On the alert
  11. Oblivious
  12. Weird
  13. Savage
  14. Cataclysmic
  15. Torture
  16. Trauma
  17. Wreaking havoc
  18. Tragedy
  19. Epidemic
  20. Annihilate
  21. Wear out
  22. Cold-blooded
  23. Hard-nosed
  24. Hard-hearted
  25. Scandalous
  26. Random
  27. Hit-and-miss
  28. Deliberate
  29. Aggravating
  30. Agony
  31. Cripple
  32. Hazzard
  33. Panic
  34. Shell-shocked
  35. Apocalypse
  36. Crisis
  37. Hoax
  38. Warning
  39. Peril
  40. Silly
  41. Armageddon
  42. Holocaust
  43. Danger
  44. Piranhas
  45. Slaughter
  46. Assault
  47. Deadly
  48. Horrify
  49. Pitfalls
  50. Slave
  51. Backlash
  52. Death
  53. Hurricane
  54. Disastrous
  55. Plague
  56. Smash
  57. Beat up
  58. Destroy
  59. Insidious
  60. Played
  61. Strangle
  62. Horrific
  63. Beware
  64. Devastation
  65. Invade
  66. Plummet
  67. Stupid
  68. Blind
  69. Government
  70. IRS
  71. Plunge
  72. Suck
  73. Bloodthirsty
  74. Drown
  75. Jail
  76. Poison
  77. Tailspin
  78. Bloodbath
  79. Dumb
  80. Jeopardy
  81. Pummel
  82. Tank
  83. Bloodcurdling
  84. Embarrass
  85. Lawsuit
  86. Poor
  87. Target
  88. Fail
  89. Loom
  90. Prison
  91. Teeter
  92. Bomb
  93. Feeble
  94. Lunatic
  95. Pus
  96. Terror
  97. Buffoon
  98. Fire
  99. Lurk
  100. Reckon
  101. Bumbling
  102. Fool
  103. Meltdown
  104. Refugee
  105. Toxic
  106. Cadaver
  107. Mire
  108. Revenge
  109. Trap
  110. Catastrophe
  111. Frantic
  112. Mistake
  113. Risky
  114. Vaporize
  115. Caution
  116. Fright
  117. Murder
  118. Victim
  119. Scary
  120. Collapse
  121. Gamble
  122. Nightmare
  123. Scream
  124. Volatile
  125. Corpse
  126. Gullible
  127. Painful
  128. Sear
  129. Vulnerable
  130. Crazy
  131. Hack
  132. Pale
  133. Shatter
  134. Worry
  135. Wound
  136. Illusive
  137. Abuse
  138. Arrogant
  139. Ass kicking
  140. Backstabbing
  141. Beat down
  142. Bullshit
  143. Bully
  144. Coward
  145. Hostile
  146. Corrupt morally
  147. Bankrupt
  148. Thug
  149. Greedy
  150. Sneaky
  151. Brutal
  152. Exploit
  153. Crooked
  154. Crush
  155. Disgusting
  156. Evil
  157. Force-fed
  158. Foul
  159. Hate
  160. Know it all
  161. Lies
  162. Loathsome
  163. Loser
  164. Lying
  165. Maul
  166. Money-grubbing
  167. Nazi
  168. No Good
  169. Obnoxious
  170. Payback
  171. Pound
  172. Preposterous
  173. Punish
  174. Revolting
  175. Ruthless
  176. Sick and tired
  177. Smug
  178. Sniveling
  179. Snob
  180. Snooty
  181. Snotty
  182. Stuck up
  183. Underhanded
  184. Contrived
  185. Artless
  186. Close
  187. Poignant
  188. Spicy
  189. Burning
  190. New to the job
  191. Just starting out
  192. Top off
  193. Work on
  194. Tighten up
  195. Round off
  196. Put the final additions
  197. Death-defying
  198. Extreme
  199. Brutal
  200. Ruthless
  201. Cruel
  202. Vicious
  203. Unlikely
  204. Far-fetched
  205. Odd
  206. Bizarre
  207. Horrible
  208. Filthy
  209. Revolting
  210. Repulsive
  211. Sickening
  212. Life-threatening
  213. Perilous
  214. Critical
  215. Nauseating
  216. Appalling
  217. Turn your stomach
  218. Dangerous
  219. Grave
  220. Pitiless
  221. Boring
  222. False
  223. Hypocritical
  224. Fake
  225. False
  226. Careless
  227. Lazy
  228. Heartbreaking
  229. Distressing
  230. Upsetting
  231. Pitiful
  232. Tear-jerking
  233. Painful
  234. Tragic
  235. Heart-rending
  236. Depressing
  237. Disheartening
  238. Demoralizing
  239. Pathetic
  240. Horrific
  241. Dreadful
  242. Awful
  243. Horrifying
  244. Gruesome
  245. Luke-warm
  246. Idiotic
  247. Reckless
  248. Silly
  249. Senseless
  250. Lacking judgment
  251. Stupid
  252. Ridiculous
  253. Crazy
  254. Nonchalant
  255. Sloppy
  256. Lonely
  257. Cut off
  258. Feeling alone
  259. Without a friend in the world
  260. Useless
  261. Lousy
  262. Second-rate
  263. Fed up
  264. Wet behind the ears
  265. Outmoded
  266. Ordinary
  267. Hazardous
  268. Risky
  269. Powerless
  270. Insignificant
  271. Weak
  272. Muscular
  273. Brawny
  274. Forceful
  275. Violent
  276. Formidable
  277. Crushing
  278. Vigorous
  279. Pungent
  280. Impotent
  281. Faint
  282. Worthless
  283. Fussy
  284. Pretentious
  285. Unhelpful
  286. Overbearing
  287. Self-righteous
  288. Self-important
  289. Arrogant

Curiosity

Copywriting words for one of the most important and powerful emotions in marketing and advertising.

  1. Brazen
  2. Hypnotic
  3. Naughty
  4. Sinful
  5. Tantalize
  6. Crave
  7. Lascivious
  8. Provocative
  9. Tawdry
  10. Deprave
  11. Scandal
  12. Because
  13. Thrills
  14. Dirty
  15. Lonely
  16. Uncensored
  17. Exposed
  18. Forbidden
  19. Shameless
  20. Exploding
  21. Inexpensive
  22. Cheap
  23. Free
  24. Discount
  25. Freebie
  26. Marked down
  27. Reduced
  28. Backdoor
  29. Censored
  30. Cover-up
  31. Lost
  32. Strange
  33. Banned
  34. Concealed
  35. Forbidden
  36. Off-limits
  37. Unauthorized
  38. Behind-the-scenes
  39. Confessions
  40. Forgotten
  41. Outlawed
  42. Withheld
  43. Black market
  44. Confidential
  45. Hidden
  46. Private
  47. Blacklisted
  48. Controversial
  49. Illegal
  50. Secrets
  51. Bootleg
  52. Covert
  53. Insider
  54. Smuggle
  55. Underground
  56. Unheard of
  57. Little-known
  58. Trade secrets
  59. Classified
  60. Restricted
  61. Perfect
  62. Textbook
  63. Picture-perfect
  64. Not to be faulted
  65. Precise
  66. Spot on
  67. Accurate
  68. On target
  69. Exactly right
  70. Just the thing
  71. Just what the doctor ordered
  72. Reach the summit of
  73. Confidential
  74. Incredible
  75. Intense
  76. Shocking
  77. Serious
  78. Personal
  79. Intimate
  80. Private

Vanity

Use these copywriting words and sell the concept of self-improvement by calling out to people’s sense of vanity.

  1. Deep in thought
  2. Stress-free
  3. Turn out
  4. Grow up
  5. Show yourself
  6. End up
  7. Quick
  8. Long-lasting
  9. Brief
  10. Sudden
  11. On the ball
  12. Quick off the mark
  13. Quick on the uptake
  14. Quick-witted
  15. Sharp-witted
  16. Quick-thinking
  17. Slow
  18. Rapid
  19. Quotable
  20. Self-satisfied
  21. Amazing
  22. Daring
  23. Gutsy
  24. Pluck
  25. Victorious
  26. Audacity
  27. Defiant
  28. Happy
  29. Sensational
  30. Wonderful
  31. Backbone
  32. Delight
  33. Heart
  34. Spectacular
  35. Wondrous
  36. Belief
  37. Devotion
  38. Hero
  39. Spin around
  40. Blissful
  41. Excitement
  42. Hope
  43. Spirit
  44. Brave
  45. Eye-opening
  46. Jaw-dropping
  47. Stagger
  48. Breathtaking
  49. Faith
  50. Jubilee
  51. Stun
  52. Cheer
  53. Fearless
  54. Magic
  55. Surprise
  56. Conquer
  57. Fulfill
  58. Mind-blown
  59. Triumph
  60. Courage
  61. Grace
  62. Miracle
  63. Uplift
  64. Dare
  65. Grit
  66. Valuable
  67. Lust
  68. Rich
  69. Luxurious
  70. Results
  71. Dazzling
  72. Advanced
  73. Forward-thinking
  74. Brilliant
  75. Innovative
  76. Unrivaled
  77. Top-notch
  78. Superior
  79. Beautiful
  80. Tremendous
  81. Breathtaking
  82. Lovely
  83. Attractive
  84. Good-looking
  85. Gorgeous
  86. Fit
  87. Effortless
  88. Innate
  89. Fast
  90. Painstaking
  91. Rare form
  92. Well-liked
  93. In style
  94. All the rage
  95. Powerful
  96. Potent
  97. Dominant
  98. Compelling
  99. Evocative
  100. Eloquent
  101. Deep
  102. Athletic
  103. Good
  104. Powerfully
  105. With vigor
  106. Very
  107. Somewhat
  108. Practical
  109. Workaday
  110. Everyday
  111. User-friendly
  112. Step-by-step
  113. Handy
  114. Feasible
  115. No-nonsense
  116. Matter of fact
  117. Business-like
  118. Down-to-earth
  119. Firsthand
  120. Real-world
  121. Majestic
  122. Self-respecting
  123. Self-sufficient
  124. Independent
  125. Sticking out
  126. Full of pride
  127. Satisfied
  128. Pleased
  129. Provocative
  130. Challenging
  131. Rabble-rousing
  132. Aggressive

Benevolence

Benevolence highlights the side of humanity that wishes to do good things. If your company supports a cause or charity and you wish to promote it, use these copywriting words to appeal to your audience’s benevolent side to get their contributions.

  1. Up-and-coming
  2. Well-off
  3. Booming
  4. Doing well
  5. Ailing
  6. Unbeaten
  7. Talented
  8. Capable
  9. Clever
  10. Thoughtful
  11. Kind-hearted
  12. Well-behaved
  13. Trustworthy
  14. Upright
  15. Corrupt
  16. Ultimate
  17. Eventual
  18. Modest
  19. Humdrum
  20. Spontaneous
  21. Spur-of-the-moment
  22. Refreshing
  23. Thirst-quenching
  24. Cooldown
  25. Pep up
  26. Loyal
  27. Devoted
  28. Anonymous
  29. Endorsed
  30. No questions asked
  31. Proven
  32. Tested
  33. Authentic
  34. Guaranteed
  35. No-risk
  36. Try before you…
  37. Backed by…
  38. Ironclad
  39. No strings attached
  40. Refund
  41. Official
  42. Lifetime
  43. Research
  44. Verify
  45. Cancel anytime
  46. Moneyback
  47. Privacy
  48. Certified
  49. Unconditional
  50.  No obligations
  51. Protected
  52. Secured
  53. Fantastic
  54. True
  55. Clear
  56. Remarkable
  57. Trustworthy
  58. Entertaining
  59. Astounding
  60. Important
  61. Dependable
  62. Key
  63. Excellent
  64. Outstanding
  65. Exceptional
  66. Lovely
  67. Splendid
  68. Easy
  69. Natural
  70. Painless
  71. Epic
  72. Essential
  73. Classic
  74. Vital
  75. Fierce
  76. Sound
  77. Provocative
  78. Special
  79. Fairy-like
  80. Astonishing
  81. Resolute
  82. Vivid
  83. Bright
  84. Superb
  85. Honest
  86. Genuine
  87. Sincere
  88. Candid
  89. Real
  90. Careful
  91. Meticulous
  92. Diligent
  93. Healthy
  94. Strong
  95. In decent shape
  96. In the pink
  97. In fine fettle
  98. Beneficial
  99. Salubrious
  100. Nutritious
  101. Health-giving
  102. Advantageous
  103. Good for you
  104. Moving
  105. Heartwarming
  106. Cheery
  107. Inspired by
  108. Insanely easy
  109. Irresistible
  110. Mouthwatering
  111. Overriding
  112. Powerful
  113. Weak
  114. Jubilant
  115. Joyous
  116. Scrupulous
  117. Safe
  118. Beloved
  119. Dear
  120. Self-conscious
  121. Helpful
  122. Protected
  123. Near extinction
  124. Thriving
  125. Safeguarded
  126. Tamper-proof
  127. Secluded
  128. Bubble-like
  129. Look after
  130. Care for
  131. Proud
  132. Swollen with pride
  133. Pleasurable
  134. Suggestive
  135. Seductive
  136. Bewitching
  137. Proven
  138. Established
  139. Bear out
  140. Supply evidence

Insecurities

There are people out there looking for status symbols that (in their mind) compensate for whatever it is they feel they lack. If your product fulfills that need, then zero in on their insecurities to get their sale.

  1. Uncanny
  2. Monstrous
  3. Mammoth
  4. Extraordinary
  5. Run of the mill
  6. Clear-cut
  7. Fun
  8. Cool
  9. Out-of-this-world
  10. Larger-than-life
  11. Unsurpassed
  12. Successful
  13. Popular
  14. Blockbusting
  15. Chart-topping
  16. Exclusive
  17. High-class
  18. Limited Elite
  19. Undisputable
  20. Unadulterated
  21. Actual
  22. Legitimate
  23. Definite
  24. For certain
  25. Over the moon
  26. Kickass
  27. Killer
  28. Memorable
  29. Stamped on your memory
  30. Noteworthy
  31. Almighty
  32. Influential
  33. Mind-blowing

Greed

This is the second most-used selling trigger. And the one most used by direct marketers in the financial field. Because everyone has ambitions – and if you can help your audience achieve what they want, then you’ll get their business.

  1. Spine-tingling
  2. Tireless
  3. Unflagging
  4. Trouble-free
  5. Straightforward
  6. Sophisticated
  7. Bargain
  8. Double
  9. Frugal
  10. Money
  11. Savings
  12. Best
  13. Gift
  14. Nest eggs
  15. Six-figure
  16. Millions
  17. Billions
  18. Extra
  19. Greatest
  20. Pay zero
  21. Skyrocket
  22. Bonanza
  23. Feast
  24. Prize
  25. Soaring
  26. Cash
  27. Fortune
  28. Jackpot
  29. Profit
  30. Surge
  31. Quadruple
  32. Treasure
  33. Triple
  34. Dollars
  35. Frenzy
  36. Massive
  37. Whopping
  38. Recession-proof
  39. Best-selling
  40. Priceless
  41. First-class
  42. First-rate
  43. Finest
  44. Greatest
  45. Top
  46. Superlative
  47. Fail-safe
  48. In the bag
  49. Surefire
  50. Promised
  51. Warranted
  52. Emotional Red-hot
  53. Sizzling-hot
  54. Immediate
  55. Instant
  56. Direct
  57. Instantaneous
  58. Speedy
  59. High priority
  60. Resourceful
  61. Original
  62. Inventive
  63. Creative
  64. Laid-back
  65. Chill out
  66. Life-changing
  67. Lighthearted
  68. Happy-go-lucky
  69. Lively
  70. Active
  71. Dynamic
  72. High-spirited
  73. Well-appointed
  74. Magnificent
  75. Heavy
  76. Solid
  77. Miraculous
  78. Phenomenal
  79. Marvelous
  80. Extraordinary
  81. Money-back
  82. Money-grubbing
  83. Must-have
  84. New-fangled
  85. First-hand
  86. Up-to-the-minute
  87. Up to date
  88. Brand-new
  89. In mint condition
  90. Newborn
  91. Newfound
  92. Organic
  93. Raw
  94. Crude
  95. Untreated
  96. Actual
  97. Pure
  98. Earth-shattering
  99. Cheap
  100. Low-priced
  101. Discounted
  102. Unshakable
  103. Tenacious
  104. Dogged
  105. Untiring
  106. Winning
  107. Credible
  108. More
  109. Colossal
  110. Overwhelming
  111. Grand
  112. Oversize
  113. Huge
  114. Massive
  115. Immense
  116. Gigantic
  117. Huge
  118. Vast
  119. Noticeably big
  120. Compact
  121. Large
  122. Titanic
  123. Gargantuan
  124. Enduring
  125. Convincing
  126. Unconvincing
  127. Popular
  128. Widely held
  129. Rare
  130. Profitable
  131. Lucrative
  132. Money-making
  133. Money-spinning
  134. Cost-effective
  135. Useful
  136. Worthwhile

Close the Deal

You don’t stop selling until you make the sale. And you don’t stop using copywriting words until you close the deal.

  1. Without a doubt…
  2. Without question…
  3. In short, this [offer] will help you…
  4. Why settle for [bad choice] when you can have [your choice]?
  5. What have you got to lose?
  6. Ask yourself if you can afford not to…
  7. Put [offer] to the test
  8. Discover why our customers [action]
  9. Put the final additions on

Leave Quick Reminders

Do you have a P.S. to leave out? Make sure to do it with impact.

  1. I should also mention that…
  2. Did you know that…
  3. Don’t forget: …
  4. To claim [offer], simply…

Use These Copywriting Words and Phrases Wisely

Starting today can produce better, more attention-grabbing headlines. You should also be able to present your brand message concisely. And your offers should be more persuasive than before.

Do you have more copywriting words to share? Leave a comment with any words I might have missed. And, if you feel that this article can help someone produce better marketing and advertising, feel free to share it with them.

2 thoughts on “Copywriting Words”

  1. Thank you for your hard work. This will come in handy for sure. I am in AWAI as well. I’m hopping to learn their programs with the goal to land a job soon. Blessings in your endeavors knowing without a doubt you will find your break.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: