Meet Your Direct Response Copywriter


Dear reader:

Thanks for your interest in my copywriting services!

Now, you might be visiting this website out of curiosity. Some folks do – especially those who have never hired a direct response copywriter before.

But (more likely), you are here because you need someone who combines writing skills and sales ability to:

  • get your audience’s attention,
  • send a clear brand message on your behalf,
  • and persuade prospects into buying your products or hiring your services.

Whatever your reason, you should get to know more about a direct response copywriter before you hire them. And if we were sitting face-to-face, chatting in your office, you’d like to ask me questions.

Allow me to try to answer a few of those questions right now…

What Are Your Qualifications as a Copywriter?

I am a verified direct response copywriter from the AWAI – meaning that I have learned the art of persuasive writing from the best copywriters in the world.

I’ve been writing commercial copy since 1999 when I started working for WCGB Radio in Juana Diaz, Puerto Rico. Since then, I’ve produced sales letters, radio commercials, and professional presentations for different entities. Including college students, religious organizations, and insurance companies.

#FunFact: At the time, I didn’t know I was doing copywriting; and I didn’t find out until my 27th birthday (2009), when “The Copywriter’s Handbook” (by Bob Bly) introduced me to the concept.

Do You Have a Technical Background?

Before I became a professional direct response copywriter, I worked for over fifteen years in the promotion and positioning of products and services for different companies and organizations. Like WCGB and WPUC Radio, Trans-Oceanic Life Insurance Co., and Carico International.

I own a certification in copywriting from the American Writers and Artists Institute. And a certification in entrepreneurship from the University of Santa Clara.

I’ve also earned a Digital Marketing Specialization from the University of Illinois, an International Marketing and Cross-Industry Growth Specialization from Yonsei University, a Social Marketing Specialization from Northwestern University, and a Finance for Everyone Specialization from McMasters University.

But most important to you, I’m a direct marketing specialist. Thus, producing copy isn’t something I do in my leisure. Rather, it’s my bread and butter.

I put all my ability into every piece I write. And I do so to sell effectively to businesses and consumers alike.

Good work on your letter, Juan! You’re getting the structure of a sales letter down. Your writing style is pleasant to read and conversational. You’re incorporating some benefits into your letter, which helps make it more compelling to the reader.

– L.Vasquez

Kismet Copywriting

Do You Have Experience in My Field?

Look at my writing samples – do they seem “right up your alley”? If not, let me know. I’ll then send you other samples that are closer to your area of interest.

What Kinds of Assignments Do You Manage?

You can hire me to write a variety of projects:

  • Print and online advertising
  • Direct mail packages
  • Digital media
  • Social marketing campaigns
  • Public relations pieces
  • and much more

For every assignment, I bring my experience of over 15 years in promoting products and services using excellent reasoning abilities. I also can work effectively under stress, either as a team member or working on my own. And I don’t mind frequent traveling – if it’s what it takes to finish the job.

What sets me apart from other writers is my results-oriented mindset. As a direct response copywriter, my only job is to generate leads and sales. I don’t write copy for any other reasons. My only concern is your bottom line.

Now – I can’t predict how many responses an ad, mailer, or website package will pull for you. But I can (and will) guarantee that the copy you’ll receive will stand for your brand accordingly and will focus on getting leads and sales.

Why Do You Refer to Yourself as a “Direct Response Copywriter”?

Because I construct my writing under the direct response philosophy of communication.

I look to get my audience’s attention by:

  1. introducing a topic they’re intrigued by,
  2. presenting them with a problem (something they are dealing with now or will in the future), showing them a practical solution, and
  3. persuading them into acquiring said solution.

I use a variety of proven copywriting formulas to present your brand message in a way that covers the three points I just mentioned, while still keeping a conversational and friendly tone.

Your Services Page Lists a Price for a “Copy Critique”, What Is That?

A copy critique supplies an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece OR a draft in progress. It’s up to you.

When you order a copy critique, you get a written report that analyzes your copy in detail.

I tell you what’s good about it and what works, what doesn’t, what you should change, and how to change it.

A copy critique is ideal for clients who want a “second opinion” on a piece of copy. And it allows you to sample my services at far less cost than you’d pay me to write your copy from scratch.

My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting. But keep in mind that I will not do rewrites for you under this arrangement.

What Does It Cost to Hire You for a Project?

Prices vary depending on the complexity and urgency of the project.

My copywriting fee schedule has price ranges for a variety of projects. From there you can put on an estimate and have an idea of the cost before getting an official quote.

How Long Will It Take You to Write My Copy?

Ideally, I like to have 15-21 business days to work on your copy. That gives me the time to polish, edit, and revise until I’m happy with every word.

However, I realize you can’t always wait that long.

If the job is a rush, just show me the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date — or sooner.

No matter what the deadline, the copy I send to you will be right. You can count on it.

Overall I like your writing style. And I think you have a strong sense of the structure you’re using.

– H. Robson

Dragonfly Media

What Happens If We Want You to Revise the Copy?

Tell me what changes you want, and I’ll make them fast. There is NO CHARGE for rewriting.

I include two revisions in the flat fee we agree to for the assignment, provided you assign them within 20 business days of your receipt of the first draft.

If you feel my copy doesn’t represent your brand accordingly, then I will revise the copy according to your specific guidelines. And completely at my expense.

But you can not base the revisions on a change in the assignment made after I send the copy.

How Do I Order from You?

Putting me to work for you is easy.

Start by filling out the copywriting order form to get the ball rolling. Once I get your order, I will contact you with a quote and proposal for the project.

When we have agreed to a price and conditions for the assignment, I will request some information about your offer, including:

  • Literature that will give me the background information I need to write your copy
  • Contact information of members of your staff that work directly with the project for interviews

I might talk to your sales team, management, and operations group.

Once I have all the information I need, I’ll write the assignment for you. You will receive your copy on the deadline date or before then.

And remember that I guarantee it will represent your brand accordingly. So … why not try my services for your next print or online marketing campaign? I promise to delight you with the results.

Juan Israel Ortiz
Direct Response Copywriter

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