How I Manage Marketing Projects
I divide my direct response copywriting process into three sections:
- project arrangement
Here’s how I go about delivering the most persuasive copy possible.
My Direct Response Copywriting Process
I start working when I receive your copywriting order form.
The first thing I do is to prepare the job log and job information forms for the project.
I then brief myself prior to our introductory phone call. Then, I get to learn more about your campaign.
Following the phone call, I’d send a proposal and quote. Once we come to an agreement, you’d get my contract and NDA to sign. As well as my first invoice.
After I get the first payment, I add your campaign to my project list.
And thus, the work begins.
This section of the process begins with the creative brief. I you can’t send me one, I’ll prepare it.
With the brief in hand, I then move onto setting up the agenda for the assignment. You’ll get this timetable so you know the progress of the project.
I’d then continue to gather all published materials on your offer. This will include:
- Tear-sheets of earlier ads
- Article reprints
- Technical papers
- Copies of speeches
- Audiovisual scripts
- Press kits
- Swipe files of competitors’ ads and literature
If we’re working on a brand-new offer, then I’d like to get:
- Internal memos
- Letters of technical information
- Product specifications
- Engineering drawings
- Business and marketing plans
By studying this material, I’ll have 80 percent of the information needed to write the copy.
I’ll get the other 20 percent by picking up the phone and asking questions. Which is why I ask for the contact information of your general, operations, and sales managers.
Once I collect all the data I need, I’ll concoct and send out a multiple copy platform. After I get your feedback, I start writing.
Ideally, I like to have 3-4 weeks to work on your copy. That allows me to polish it until I’m happy with every word.
However, I realize you can’t always wait that long.
If the job is a rush, tell me about the deadline. If I take on the job, I guarantee that you will have the copy by this deadline date. Or sooner.
No matter what the deadline, the copy you get will be right. You can count on it.
What Happens After the Project is Over?
Once you receive the copy, take some time to revise it.
Tell me what changes you want, and I’ll make them fast.
I also need to let you know: There is NO CHARGE for rewriting.
I include two revisions in the flat fee we agree for the assignment.
But you must assign them within 30 days of receipt. And you cannot base them on a change in the assignment made after I send the copy.
If – after the two revisions – you’re still not 100 percent satisfied with my work, I will revise the copy according to your specific guidelines. And completely at my expense.
If you continue to use my copy, and I’m getting a royalty or mailing fee, I will make tweaks and create new headlines for it at no charge.
On the other hand, if the promotion is not paying me a royalty or mailing fee, there is an added charge to do more copywriting beyond what we agreed on.
Are You Looking for a Direct Response Copywriter?
Putting me to work for you is easy.
First, fill out the copywriting order form. Once I get your order, I will contact you to set up an introductory phone call (FREE of charge). We can then go more in-detail about the project.
When we have agreed to a price and conditions for the assignment, I will request some information about your offer. Including literature that will give me the background information I need to write your copy.
I will also request contact information of members of your staff that work directly with the project for interviews. I might talk to your sales team, management, and operations group.
Once I have all the information I need, I’ll write the assignment for you. You will receive your copy on the deadline date or before then.
And remember that I guarantee it will please you.
So … why not try my services for your next print or online marketing campaign?
I promise to delight you with the results.