Direct Response Copywriting Services

The Following Fee Schedule is Current as of the 15th Day of June of 2020 and Valid for 90 Days from the Date of Receipt. Be Sure to Contact Me for the Current Fee Schedule When Ordering Copy or Consulting Services

Homepage$1,500 – $3,000
Update for Main Web Page$250 – $1,000 per page
Update for Product Page$100 – $250 per page
New Web Page$500 – $1,250 per page
Banner/Text Ad$250 – $1,000 each
Online Sales Pages for Single Promotion$5,000 – $8,500 (plus royalties)
Lead-Generation Landing Page$500 – $1,500
Microsite$3,000 – $7,000
Article (1,201 – 2,500 words)$250 – $1,000
Press Release$500 – $1,000
Blog Post (600 – 1,200 words)$150 – $800
Long-Form Video Sales Letter$5,000
Short Online Video Script (1-5 minutes)$150 – $500
FAQ Page$500 – $1,000
Case Study$1,200 – $2,000
White Paper$2,000 – $7,000
Autoresponder/Funnel Email Series$100 – $1,000 per-email
Standalone Email$250 – $2,000
E-newsletter$800 – $1,500
Pay-Per-Click (PPC)/AdWords Campaign$75 – $350 per ad
Seminar Presentation (Script + Slides)$1,500 – $3,000
Social Media Ad Campaign$500
Company Description$25 – $500
(Direct Mail) Sales Letter Package$1,500 – $5,000
(Direct Mail) Lead-Generation Package$1,500 – $5,000
(Direct Mail) Renewal Package$1,500 – $2,500
Magalog$9,000 – $15,000
Newsletter-Style Self-Mailer$750 – $2,500
Postcard$750 – $1,500
Brochure $750 – $1,500
Sell Sheet$500 – $1,000
Print Ad$800 – $2,000
Advertorial$800 – $1,500
Direct-Response Radio Commercial$1,500 – $2,000
TV Infomercial $500 – $1,000 per minute
Annual Report$5,000 – $10,000
Booklet$500 – $1,000
Copy Critique$400 – $1,200
Prices adjusted according to the guidelines set by the American Writers and Artists Institute

Payment Methods


This is the most common payment approach.

Here I will invoice 50% of the copywriting fee before the project starts, and the remaining 50% at the deadline.

Prices will vary based on project scope, items to create, and fee ranges.

Monthly Retainer

For ongoing copywriting – like blog posts, articles, and newsletters – it would be smarter for you to pay for my services using the monthly retainer system. These arrangements spell out deliverables and monthly rates and are usually for 6-month and 12-month agreements.

For monthly retainers, I will send an invoice at the beginning of each month for the work of the upcoming month. There’s a 30-day written cancellation clause with these agreements – unless you got a discount with a 12-month contract.

I also include a 90-day trial period where you are free to cancel our contract at any time.


If your company tracks sales and pays royalties for each campaign, a royalty agreement can be a beneficial arrangement for both parties. Because everyone wins when the copy is successful!

I usually ask for 1% – 5% of every sale produced by our work. That would be on top of an up-front service fee.

It would be like a commission. Or a bonus!

Terms of Service

I request a purchase order or letter of authorization for all jobs. Copywriting fees for projects are payable 50% in advance, and the remaining balance upon delivery.

You must assign all revisions within 30 days of receipt of the copy. I make two rewrites free of charge unless you base the revision on a change in the assignment made after we send the copy.

Listed prices are guidelines only. Fees change based on the product or service, as well as the complexity of the project.

Set up a FREE meeting today for a prompt price quotation on your specific assignment.