Thank you for your interest in my copywriting services!
Now, maybe you are visiting this website out of curiosity. Some folks do – especially those who have never hired a copywriter before.
But (more likely), you are here because your service firm needs a good direct response copywriter – someone who combines writing skills and sales ability to get an audience’s attention, send a clear brand message on your behalf, and persuade them into buying right away.
Whatever your reason, you do want to know more about a copywriter before you hire them. And if we were sitting face-to-face, chatting in your office, you’d ask me questions.
Allow me to try to answer a few of those questions now:
Hiring Juan Israel Ortiz as Your Direct Response Copywriter: Are These Your Questions?
You Say You Guarantee My Satisfaction with Your Copy, Juan. How Does That Guarantee Work?
If you are not happy with my copy once you receive the final draft, I will rewrite it according to your specific comments, entirely at my expense.
What About Sales? Do You Guarantee That Your Copy Will Get the Sales Results I Want?
There are many factors in your marketing—product, market, price, list, demand, consumer preferences, design, approvals, current events—that I do not control.
Therefore, while I can (and will) guarantee your satisfaction with my copy before you test it, I do not promise — (nor will guarantee) — specific results.
Then How Do I Know the Copy I Hire You to Write Will Beat My Control or Even Be Profitable?
You don’t. And neither do I.
What you are buying when you hire a professional copywriter is the increased likelihood that their copy will outperform your copy, based on experience. And that’s all.
Experienced direct marketers know that this is part of the risk of doing business. Inexperienced direct marketers usually don’t understand this and have unrealistic expectations as a result.
The reality is that no one has a formula for beating the control or ensuring a winning promotion every time. If I did, Carlos Slim would be my homeboy.
Will You Write Copy for Me for Nothing up Front but a Nice Share of the Profits If Your Copy Works?
Only if you are a startup or a struggling small business. I work for those companies under an angel investment and royalties agreement.
Everyone else needs to pay an advance retainer – and I do not begin work without it.
How Do I Order From You?
Putting me to work for you is easy.
First, just fill out the form I have set up for you at the end of this page. Once I get your request, I will set up an introductory meeting so we can talk more in detail about what you need and how I can make it happen.
Once we cross the T’s and dot the I’s, I’ll write the assignment for you. You will receive your copy on or before the deadline date.
And remember: I guarantee that my work will please you.
So … why not try my service for your next sales letter, direct mail package, feature article, press release, ad, e-mail or brochure? I promise to delight you with the results.
Ready to Talk?
Let me know what you need by filling out this form:
Juan Israel Ortiz