Over the years I’ve learned that you (as a client) will be unhappy with any freelance direct response copywriter or consultant you hire if certain conditions exist; and if certain other conditions do not.
Here are some guidelines to determine whether my services are a good “fit” for your needs.
Before you sign my agreement and send a retainer, read this carefully. If it discourages you, don’t hire me; we would not be happy working with each other:
The Clients I Serve
I do my best work with creative directors and business owners who have a direct marketing “mindset.” They need
If you like highly persuasive copy and aren’t afraid to use long copy – if the situation warrants – you will be happy with my services.
Clients who are interested primarily in goals other than increasing response and ROI are better served elsewhere.
The Copywriter/Marketer Dynamic
If you are an expert in direct response marketing and advertising, we should work in a collaborative partnership. After all, you may know more than I do. On the other hand, if you admit you know little or nothing about direct response, you need to let me do my job.
Also, those who will like my service give their freelance direct response copywriter the time needed to create great copy. They are much more interested in “I want it good” rather than “I want it now.”
Once you give me the assignment, I go away and work hard on your copy. And, unless the job is a rush, I develop a schedule with dates for draft delivery and expected reviews. Please, follow that schedule and trust that if I need something from you, I’ll ask.
What You Should Expect from Me
I work with clients mostly by mail, fax, phone, FedEx, and e-mail. There are fees for video consulting and face-to-face meetings. If travel is needed, you’ll have to cover those expenses.
Some clients in large corporate settings expect their creative teams and consultants to be available on a “beck and call” basis. Able to take a conference call or rewrite copy on a moment’s notice. I am not.
Other clients, like small businesses and others not experienced in or sophisticated about marketing, need to understand that what I am selling you ultimately for the fee you paid me is the copy. And copy only. Nothing else.
And while we’re at it – because I do not control lists, offer, price, product, external events, and a variety of other factors that can affect your marketing, I cannot (nor will) guarantee specific results.
I can, however, continue to work for you, if you wish to contract with me to do so, on developing different sales themes, copy, and offers to come up with a winning promotion for your product.
If you’re still interested in hiring my services as a freelance direct response copywriter … hurry up and do so NOW! Click the button below to access my order form, fill it up and submit it ASAP.