Here’s the genesis of my career…
Since the summer of 2009, I have learned the craft behind being a copywriter. I have learned the importance of advertising in business.
And I’ve learned how businesses can go from nothing to success if they dedicate themselves to display…
- a product or service that people want
- a brand that is service-oriented
- a trustworthy image, and
- an offer that is hard to turn back.
Which is what I plan to help businesses develop from here on out. But before I start doing that, I want to help you understand exactly what I do for a living and how you benefit from it.
The Genesis of My Career
As I mentioned before, I’m a copywriter. Which, in layman’s terms, means I am a salesperson behind a keyboard. My job is to create writing that offers a product or service for sale. Plain and simple.
Now, copywriters can be divided into two groups: the retail group and the direct response group.
The average retail copywriter delivers short and clever content to the audience, in the hopes of appearing to be friendly or cool.
Most of their copy does not come with a call-to-action, and they normally end with a cute line to make you be enamored by the character or story presented in the ad. Because most agencies, in all honesty, worry more about winning awards they can display around their building than to make money for the advertisers.
For direct response copywriters, however, the bottom line is all that matters. If you make money, they make money. And thus, the content is more sales-oriented.
But in a way that is appealing to the people watching / reading/ listening. And the cool thing about direct response copywriting is, it can be done through TV, radio, print, and online. More variety for effectiveness!
I am a direct response copywriter. And I hope you join in on the businesses that have decided to go with a direct marketing approach to increase their sales volumes. Hire a direct marketer or direct response copywriter today!