Here are two words that are quickly losing impact when they’re spouted by customer service people: “my apologies”.

It seems “I’m sorry” has become a scapegoat for businesses to say, “we can’t help you”.

I don’t want to hear “my apologies” until after some affirmative action has been taken to correct whatever problem I have with your product/service.

Get the job done, then apologize for the trouble I had to go through to get what I wanted right. If you, do it before then, it’s going to sound like an empty apology. And the chances are that’s what it is.

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