Email marketing gives a lot of benefits for all businesses. From building credibility to improving visibility – a couple of paragraphs in an email might be all you need to increase new and repeated sales.
But, how do you make it work for your business?
There is no doubt that email marketing can become a dramatic difference maker for your company. But sending the wrong types of emails can alienate your prospects.
Worst yet – you can end up with a SPAM label on your forehead. And your chances of growing your part of the market share will start to diminish.
So, how do you go about email marketing? Let us start with the reason you should send emails to your market.[Read more…]