Juan Israel Ortiz

Financial Services Copywriter and Consultant

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October 2, 2023 by Juan Israel Ortiz Leave a Comment

Elevate Your Online Videos with Professional Scriptwriting Services

As a direct marketer, you understand the power of video content in capturing your audience’s attention and driving conversions. However, creating compelling scripts for your online videos can be a challenging task.

That’s where professional scriptwriting services come in. I am excited to announce the launch of my scriptwriting services tailored specifically for short online videos, including explainers, demos, how-tos, case studies, testimonials, and short VSLs.

With my expertise as a verified copywriter and member of the Professional Writers’ Alliance, I can help elevate your video content to new heights.

Crafting a script for a one- to five-minute online video requires a unique skill set combining storytelling prowess and marketing know-how. Whether you need to explain a complex concept engagingly or showcase your product’s benefits effectively, a well-written script is crucial.

With my years of experience in copywriting and direct response marketing, I can create scripts that resonate with your target audience and drive results. From attention-grabbing openings to compelling calls-to-action, every word is carefully chosen to maximize impact.

When it comes to pricing, I offer competitive rates based on the complexity of the project. Fees range from $500 to $1,500 per script, depending on the length and scope of the video.

While this may seem like an investment upfront, consider the potential return on investment when your video attracts more leads and converts them into customers. Quality scriptwriting can make all the difference in ensuring your message is conveyed effectively and motivates viewers to act.

By working with me for your scriptwriting needs, you can tap into my expertise as a professional copywriter verified by the American Writers and Artists Institute. My training and experience have equipped me with the skills to craft persuasive scripts that speak directly to your audience’s pain points and desires.

Whether launching a new product or promoting an upcoming event, having a well-written script can make all the difference in achieving your marketing goals.

To start with my scriptwriting services for short online videos, simply fill out my copywriting order form on my website. This will provide me with essential details about your project requirements and goals so that I can begin crafting a customized script tailored to your needs.

Communication is key throughout the process, and I welcome any input or feedback you may have. Together, we can create video content that effectively engages viewers and drives conversions.

In today’s digital age, online videos have become essential for direct marketers looking to engage their audience and drive results. By investing in professional scriptwriting services tailored for short videos, you can elevate the quality of your content and stand out from the competition.

With my expertise as a verified copywriter and member of the Professional Writers’ Alliance, I am dedicated to helping you achieve success with your video marketing efforts. Contact me today to learn more about how we can create impactful scripts that deliver real value for your business.

Filed Under: Blog

September 28, 2023 by Juan Israel Ortiz Leave a Comment

Scientific Advertising: A Timeless Guide for Marketers

A beacon of enduring relevance exists in the dynamic marketing field, where trends come and go with the changing tides of consumer preferences and technological advances: Claude Hopkins’ “Scientific Advertising.”

First published in 1923, this seminal work has etched its place in the annals of advertising literature, offering wisdom that remains as pertinent today as it was nearly a century ago. Hopkins, a pioneering figure in advertising, introduced a methodical approach to crafting and evaluating advertising campaigns predicated on the principles of testing and measurement.

The Core of Hopkins’ Philosophy

At its heart, “Scientific Advertising” champions a rigorous, data-driven approach to advertising. Hopkins argued that every element of an advertising campaign should be tested and its performance measured to ensure the most effective use of advertising budgets.

This insistence on quantifying results and making informed decisions based on empirical data was revolutionary at the time and laid the groundwork for what we now recognize as direct response marketing.

Drawing from Hopkins’ insights, I’ve witnessed firsthand the transformative power of applying scientific principles to advertising. In one memorable campaign, my team and I meticulously tested various headlines, visuals, and call-to-actions, using A/B testing and analytics tools to gauge their effectiveness.

The illuminating results allowed us to refine our approach and significantly improve the campaign’s return on investment. This experience underscored for me the timeless wisdom of Hopkins’ approach – that informed, data-driven decisions are key to maximizing the impact of advertising efforts.

Scientific Advertising in the Digital Age

Critics might argue that the rapid pace of digital marketing, with its ever-evolving platforms and algorithms, renders Hopkins’ methods obsolete. However, I contend that the opposite is true.

With its wealth of data and analytics tools, the digital marketing landscape provides an ideal setting for applying scientific advertising principles. Today’s marketers have access to unprecedented insight into customer behavior and campaign performance, enabling a level of testing and measurement that Hopkins could only have dreamed of.

Indeed, the principles of “Scientific Advertising” are relevant and essential in the context of modern marketing. The core of successful digital marketing campaigns is the ability to test hypotheses, measure results, and adapt strategies accordingly.

In an era where marketing budgets are increasingly scrutinized, and the demand for measurable returns on investment is higher than ever, Hopkins’ emphasis on accountability and efficiency in advertising is more pertinent than ever.

Addressing the Challenges

It’s important to acknowledge the challenges that come with implementing scientific advertising methods. The vast array of data available to marketers today can be overwhelming, and the temptation to rely on vanity metrics that don’t necessarily correlate with business objectives is real.

However, these challenges do not diminish the value of Hopkins’ approach. Rather, they underscore the need for discipline, focus, and a strategic mindset in leveraging data to inform advertising decisions.

A Timeless Guide for Marketers

“Scientific Advertising” by Claude Hopkins is more than a historical artifact. It is a foundational text that continues to offer valuable guidance for marketers seeking to navigate the complexities of the modern advertising landscape.

By embracing its testing, measurement, and continual improvement principles, marketers can ensure that their campaigns are creative, effective, accountable, and strategically sound. In an age of fleeting trends and ephemeral content, the timeless wisdom of “Scientific Advertising” stands as a testament to the enduring power of a scientific approach to advertising.

Filed Under: Blog

September 21, 2023 by Juan Israel Ortiz Leave a Comment

Dan Lok’s Influence: A Beacon of Inspiration or a Path to Misguidance?

In the vast, buzzing digital marketplace where advice is plentiful but wisdom is scarce, Dan Lok stands out as a towering figure. His YouTube channel, a treasure trove of marketing, sales, and entrepreneurship knowledge, draws millions seeking to unlock the secrets of business success.

With his focus on high-income skills and direct response strategies, Lok positions himself as a guru for those aspiring to climb the entrepreneurial ladder. But as with any influential figure, the question arises:

Is Dan Lok’s impact on the next generation of entrepreneurs inspiring or misleading?

A Glimpse into Dan Lok’s World

Dan Lok’s meteoric rise from struggling entrepreneur to multimillionaire business coach is not just a story. It’s a testament to the power of branding and digital influence.

Through his videos, Lok offers a mix of motivational speeches, practical advice, and high-income skill training. His teachings on financial independence and wealth creation have undoubtedly empowered many and offer a blueprint for navigating the choppy waters of entrepreneurship.

The Brilliance of Empowerment

Lok’s message is undoubtedly appealing. His focus on developing high-income skills is relevant and necessary in a world riddled with economic uncertainties.

Skills like copywriting, public speaking, and digital marketing are lucrative, and Lok’s direct response strategies offer tangible tactics for success in these areas. For many, these teachings have opened doors to previously unimaginable opportunities, serving as a beacon of hope and a catalyst for action.

The Other Side of the Coin

However, Lok’s influence is not without its controversies. Criticisms regarding the authenticity of his advice and ethical concerns have surfaced, casting shadows on the golden image he portrays.

Detractors argue that some of his programs are overpriced and underdeliver, leaving followers disillusioned and financially strained. The promise of quick success, a common theme in Lok’s content, is often criticized for setting unrealistic expectations, potentially misleading eager entrepreneurs down a path fraught with disappointment.

Reflections on a Dual-edged Sword

I admire Lok’s dedication to empowering individuals. On the one hand, his teachings on high-income skills and entrepreneurship are undeniably valuable, offering a solid foundation for those willing to put in the work.

On the other hand, the commercialization of his advice and the potential for misleading his audience cannot be ignored. The essence of Lok’s message, stripped of its commercial veneer, has the power to inspire.

Yet, the execution and monetization of that message tread a fine line between empowerment and exploitation.

Navigating the Waters of Advice

Dan Lok’s influence on the entrepreneurial community is a testament to the power of digital media and personal branding. While his teachings offer valuable insights into high-income skills and business strategies, followers must approach his advice critically.

The path to entrepreneurship is complex and nuanced, requiring more than just motivational speeches and promises of quick success. Aspiring entrepreneurs must seek diverse perspectives, question widely accepted advice, and, most importantly, trust their capacity for learning and growth.

There are no shortcuts to business success, only the steady climb of experience, failure, and resilience.

Filed Under: Blog

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Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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