B2B Copywriting Services
For B2B marketing purposes… are direct response marketing and advertising methods a waste of time and energy? Simply put, yes – if they do not manage to send an attention-grabbing, clear, and persuasive to its targets.
In the business world, most letters and memos are written to drive a specific course of action. To close a sale, set up a meeting, get an interview, or make a contact.
But many of these writing pieces fail to achieve their goal.
A grand part of this problem falls under the fact that many business professionals – and their staff members – do not know how to create persuasive writing.
And exactly how do you produce this so-called persuasive writing? You do so by using a formula invented by copywriters long ago. A formula that I learned from legendary copywriter Bob Bly.
Meet A.I.D.A: Attention. Interest. Desire. Action
For starters, your headline must get the attention of your market. And you follow with lead paragraphs that go straight to the point. Or they offer an element of suspense.
The body of the letter would take care of appealing to the market’s interests. You do so by using a “hook” – a statement that clearly presents the problem(s), need(s), or worries of the market.
Afterwards, you create desire by presenting your offer as a viable solution to the afore-mentioned problems, needs, or worries of the market. It can be a product, a service, an agreement, a compromise, or a consultation. Just make sure that you highlight the benefits of your offer to engage the market, and then present your offer features to appeal to the market’s logic.
And finally, you call for a specific action. Ask for the order, the check, a signature, or the project itself.
When a writing piece has these four elements, the chances of market responding to your offer increase drastically. Which should mean more leads and more sales for your company.
Of course, I wrote this web page to obtain a specific result: for you to hire my services as a copywriter for your next marketing campaign.
Did it work?
What Can I Help You Write?
My work areas can be divided into six categories:
- Advertising Copywriting – print ad material, as well as audiovisual commercials.
- Direct Mail Copywriting – direct mail packages to sell direct-to-consumer.
- Digital Marketing Copywriting – tools to drive leads and communicate with customers.
- Web Copywriting – SEO and sales conversion copy for web pages.
- Content Writing – content to promote a product, service, organization, or cause.
- Sales Materials Copywriting – brochures, sell sheets and presentations for sales meetings.
I also offer marketing consulting, strategy development, and copy critique services for B2B marketers who can’t afford my copywriting services or want to test my knowledge on the subject.
For more information, request my information to get a complete schedule of my services (with fees).
For every assignment, I bring in my experience of over 15 years in promoting products and services using excellent reasoning abilities. I also can work effectively under stress, either as a team member or working on my own. And I don’t mind frequent traveling – if it’s what it takes to finish the job.
What sets me apart from other writers is my ROI-oriented mindset towards writing. My only job is to generate leads and sales. I don’t write copy for any other reasons. My only concern is your bottom line.
Combine my experience and business mindset with my interviewing skills for research and my knowledge of marketing and advertising, and you have a unique copywriter at your service.
I can’t predict how many responses an ad, mailer, or website package will pull for you. But I can (and will) guarantee your satisfaction with the copy you receive.
How to Pay for My Services
There are three ways for you to pay for my services:
This is the most common payment approach. Here I will invoice 50% of the copywriting fee before the project starts, and the remaining 50% at the deadline. Prices will vary based on project scope, items to create, and fee ranges.
For ongoing copywriting – like blog posts, articles, and newsletters – it would be smarter for you to pay for my services using the monthly retainer system. These arrangements spell out deliverables and monthly rates, and are usually for 6-month and 12-month agreements.
For monthly retainers, I will send an invoice at the beginning of each month for the work of the upcoming month. There’s a 30-day written cancellation clause with these agreements, unless you got a discount with a 12-month contract.
I also include a 90-day trial period in which you are free to cancel our contract at any time.
If your company is set up to track sales and pay royalties for each campaign, a royalty agreement can be a beneficial arrangement for both parties. Because everyone wins when the copy is successful.
I usually ask for 1% of every sale produced by my work. That would be on top of an up-front service fee.
It would be like a commission. Or a bonus!
Here’s Something Else for You to Consider
Copywriting for a project is rarely a “one-and-done” deal.
Effective marketing does involve a healthy stream of client-friendly content. Especially in the business-to-business field. And this content needs to be delivered constantly through a variety of communication channels – such as television, radio, print media, search engines, websites, social media, and others.
Plus, usually one piece of copy connects to another – an email offer could have the link to a landing page that has a white paper for you to download. Those three items – the email, the landing page, and the report – must relate with consistent, valuable messages and clear calls to action.
Think of my copywriting services as an ongoing, valuable investment for the success of your business. The best way to approach it – think of your marketing campaign as a marathon, and not a sprint.
Hire My Copywriting Services
Do you need the help of a professional copywriter for your next marketing campaign? Then take a moment to visit my contact page and reach out.
There’s no cost for discussing your project, and no obligation to buy!
Contact Me NOW!