Direct Response Copywriting Services Fee Schedule for Financial Services in the US
Before I present you the fees for my direct response copywriting services, there are a couple of things I want you to consider.
First, you need to understand that writing copy for a marketing campaign is not a standalone exercise or a one-and-done job. Because effective marketing and advertising campaigns involve a steady stream of customer-focused content, sent out to your market through a thoughtful mix of platforms – both offline and online.
Also, you must keep in mind that one piece of copywriting usually connects to another … like an email offer linking to a landing page where the target prospect can download a white paper. All three of those items (email, landing page, and report) must relate to one another with consistent, valuable messages and calls-to-action.
So, when you hire a copywriter, think in terms of an ongoing, highly valuable investment in the success of your brand. You can certainly
roll out projects in phases, but you should develop an effective
“marathon” marketing plan, not a short sprint.
And speaking of terms…
Direct Response Copywriting Services Terms and Conditions
I ask you to send a purchase order or letter of authorization for all jobs. Copywriting fees for projects are payable 50% in advance, and the remaining balance upon delivery.
You must assign all revisions within 30 days of receipt of your copy. I’ll make up-to two rewrites free of charge unless you base the revision on a change in the assignment made after I send the copy.
The listed prices are guidelines only. These fees change based on the product or service, as well as the urgency, length, and complexity of the project.
After reviewing my fee schedule and payment models, fill out the contact form today to get a prompt price quotation on your specific assignment.
Print and Direct Mail Copywriting
| COPYWRITING SERVICE | FEE RANGE |
| Direct mail: sales order package | $2,345+ |
| Direct mail: lead-generation package | $2,345+ |
| Direct mail renewal series | $2,345+ |
| Direct mail: magalog | $15,000 |
| Direct mail: newsletter-style self-mailer | $1,175 – $2,500 |
| Direct mail: postcard or double postcard | $1,175 – $1,500 |
| Telemarketing script | $780 – $2,000 |
| Brochure (3+ panels) | $1,175 – $1,500 per page |
| Sell sheet | $780 – $1,000 |
| Print/space ad | $1,250+ |
| Advertorial | $1,565+ |
| Radio commercial script | $1,500 |
| Direct response radio commercial script | $2,000 |
| TV commercial script | $1,565 – $1,800 |
| Store sign, coupon, or poster | $315 – $500 each |
| Annual report | $7,815 – $10,000 |
| Event materials | $1,875+ |
| How-to guide or “tips” booklet | $780+ |
| Copy critique | $625 – $1,200 |
| Collateral Audit | $160 per hour |
| Marketing strategy planning and consulting | $160 per hour |
Web Content and Online Copywriting
| COPYWRITING SERVICE | FEE RANGE |
| Homepage content for SEO and sales conversion | $2,345 – $3,000 |
| Category page updates for SEO and sales conversion | $395 – $1,000 |
| Product page updates for SEO and sales conversion | $165 – $250 |
| SEO and sales conversion writing for a new page | $785 – $1,250 |
| Banner ad or text ad | $395 – $1,000 |
| Online sales page for a single promotion | $7,850 + royalties |
| Lead-generation landing page | $785 – $1,500 |
| Two-to-five-page microsite | $4,690 – $7,000 |
| 1,200-to-2,000-word article | $395 – $1,000 |
| 600-to-800-word editorial piece for a newsletter | $315 – $500 |
| How-to guide | $785 – $1,000 |
| Press release | $785 – $1,000 |
| Blog post | $235 – $800 |
| Video sales letter (22-to-50 minutes long) | $7,850+ |
| Short online video script | $785+ |
| Podcast script | $785 – $1,000 |
| FAQ page | $785 – $1,000 |
| Case study | $1,875 – $2,000 |
| White paper | $3,125 – $7,000 |
| Funnel email/autoresponder series | $165 – $1,000/email |
| Standalone sales email | $395 – $2,000 |
| e-newsletter/e-zine | $1,250 – $1,500 |
| Pay-Per-Click/AdWords campaign | $120 – $350 per ad |
| Teleseminar/online seminar script | $2,350 – $3,000 |
| Social media ad campaign | $500 |
| Company description for online directories | $40 – $500 |
| Site content audit and report | $1,650 – $2,500 |
| Keyword research | $785+ |
| Key message copy platform | $4,690 – $7,500 |
| Order page/cart sequence | $625 – $800 |
| Blog editorial calendar | $800 |
| e-Book writing | $3,125 – $7,000 |
| Testimonial | $800 |
| Content flow management of website re-design | $3,125 – $5,000 |
| In-person marketing or copywriting workshop | * $2,350 – $5,000 |
| Copywriting or marketing seminar/online seminar | * $1,500 |
| Training script | $785 -$3,000 |
| Survey wording | $785 – $1,000 |
| Social media network setup | $500 |
| Social media management (monthly retainer) | $1,560 – $2,000 |
| In-depth competitive analysis | $1,560 – $2,000 |
The fees for each project will vary depending on the deadlines, length, and complexity of a project. I will further discuss fees with you during our introductory phone call.
Payment Models
As a professional freelance copywriter, I offer my clients the opportunity to hire my direct response copywriting services in a way that fits their budget. Here the five payment models that financial services companies can use to hire my services:
Project-Based
We start with the most common approach and one that is quite simply based on the project scope, the number of items to be included, fee ranges, and so forth.
With this arrangement, I require 50% of the payment upfront as a deposit before work begins. You then pay the remaining 50% upon delivery of the final copy.
Monthly Retainer
For copywriting like monthly blog posts or e-newsletters, it’s often
smart to hire my services under a retainer arrangement. This type of arrangement spells out the deliverables and monthly rate, usually for a 6-month or 12-month period (such as four blog posts per month at $150 per post).
I include a three-month “trial period” for 12-month arrangements. And a 30-day written cancellation clause is part of every retainer – unless a slight discount was provided for locking in a 12-month agreement (or similar
commitment).
To get the ball rolling, I will send you an invoice at the beginning of each month for the upcoming month’s work.
Royalties
If you track sales and pay royalties for each campaign, this can also be a beneficial arrangement because we all win when the copy is successful.
I typically ask from 1% to 4% of every sale. That’s always on top of an up-front writing fee, of course.
Look at royalty payments as if they were a commission … or a bonus!
Angel Investing
I’m offering my direct response copywriting services with NO up-front fee to companies with up-to fifty employees and generate less than $10 million in revenue.
You will the copywriting and marketing advice you seek in exchange for company equity – up to 25% (depending on what you ask of me and the help I get). Once you pay my debt, then you get back the percent of equity I acquired.
To learn more about angel investing opportunities, click here.
Pro-Bono Marketing Planning
If you are a freelancer or micro-business owner making than a million dollars a year in revenue, you can hire me as a marketing consultant for your company – FREE of charge.
We will sit down and establish a complete battle plan for your business. From proper positioning to automation weaponry, you will have all the tools necessary to generate more leads and boost your sales.
Click here to learn more about my pro-bono services.
NOTE: This fee schedule is current as of June 15th, 2020, and valid for 90 days from the date of receipt. Be sure to contact me for the current fee schedule when my direct response copywriting services.