Are you looking to take your business to a higher level? Do you want to stand out and rise above your competition? In the world today, competition is fierce. And it’s very difficult to climb your way to the top. But my direct response copywriting services for digital marketing can help your business get the attention of your market while differentiating itself from the competition.
My Direct Response Copywriting Services + Rates
If you would like to hire my direct response copywriting services, these rates apply. Please check them before contacting me.
Online Advertising Copy
- Text / Banner ad: $250 – $1,000
- Pay-Per-Click / AdWords campaign: $75 – $350 per ad
- Social media ad campaign: $500
- Stand-alone sales email: $250 – $2,000
- Autoresponder emails (Follow-up series): $100 – $1,000 per email
- eNewsletter / eZine: $800 – $1,500
Digital Marketing Copy
- Microsite (two-to-five pages): $3,000 – $7,000
- Landing page for single promotion: $950 – $5,000
- Video sales letters: $5,000+ (based on length)
- Homepage SEO and sales conversion copy: $1,500 – $3,000
- Category page SEO and sales conversion copy: $500 – $1,000 per page
- Product page SEO and sales conversion copy: $400 – $800 per page
Content Marketing Copy
- Press release: $500 – $1,000
- Article: $150 – $800
- White paper: $2,000 – $7,000
- Case study: $1,200 – $2,000
Social Media Marketing
- Network setup: $500 per network
- Social media management: $1,000 – $2,000 per month
- Company description for review sites and directories: $25 – $500
I also offer marketing strategy planning and consulting sessions at $100 per hour.
Methods of Hiring
The practice of paying copywriters by the word or even the hour has fallen by the wayside for most companies and copywriters.
This is because sometimes short copy can outperform long copy when promoting a product, but not always. Therefore, copy length or word count should not dictate marketing and advertising effectiveness.
Also, true professional copywriters work to meet deadlines – not to work hourly. And that is because meetings, phone calls, research, and other aspects factored into project estimates, freeing up the writer to focus on excellent work. And as a result, the watching-at-your-clock aspect of copywriting gets eliminated.
With that in mind, here are the ways you can hire my services:
This is the most common hiring approach and it’s based on the project scope – the number of items included, fee ranges, and so forth.
With this arrangement, I invoice 50% of the total budget as a deposit before I begin working on your project, and 50% upon delivery of the final copy.
For ongoing services, such as writing monthly articles or newsletters, you should hire me under a retainer arrangement.
This type of arrangement is usually for a 6-month or 12-month period with me sending an invoice at the beginning of each month for the upcoming month’s work. I also include a “trial period” of 3 months to test the chemistry between me and my client.
And there’s a 30-day written cancellation clause to part ways in the case there is a falling out between me and my partner.
If the company tracks sales and pays royalties for each campaign, this can also be a beneficial arrangement for both parties because everyone wins when the copy is successful.
We can negotiate anywhere from 2% to 4% of every sale for my royalty. Of course, that’s on top of an up-front writing fee.
Royalties are like a commission … or a bonus. The more money the copy makes, the more money you and I make. It’s a win for both parties!
Here’s Something to Consider
Copywriting for one project is rarely a “stand-alone” effort or a one-and-done deliverable. Effective marketing involves a steady stream of customer-focused copywriting, delivered to targeted audiences through a thoughtful mix of channels.
Therefore, when hiring a copywriter – think about an ongoing, highly valuable investment in brand success.
You can certainly roll out projects in phases, but ultimately, you should develop an effective “marathon” marketing plan, not a short sprint.
Contact me now to get the ball rolling with a FREE introductory phone call.
PS: My rates vary depending on length and complexity of your project.