Here’s a list of services I offer to financial services companies across the United States. To have an idea about how much your project will cost, check out my copywriting fee schedule.
Direct Response Copywriting
I am a verified professional copywriter from the AWAI – meaning that I have learned the art of persuasive writing from the best copywriters in the world.
You can hire me to write copy for a variety of projects:
- Advertising Copywriting – print ad material, as well as audiovisual commercials to sell anything.
- Direct Mail Copywriting – direct mail packages to sell directly to your prospects.
- Digital Marketing Copywriting – online marketing tools to drive leads and communicate with customers.
- Website Copywriting – SEO and sales conversion copy for web pages, landing pages, and microsites.
- Content Marketing Copywriting – lead-generation copy for consumers and businesses
- Social Marketing – advertising and branding campaigns on social media
What sets me apart from other writers is my ROI-oriented mindset towards writing. My only job is to generate leads and sales. I don’t write copy for any other reasons. My only concern is your bottom line.
To hire me as a copywriter, please click here and can schedule an introductory phone call with me (it’s FREE of charge).
Copy Critiques
A copy critique supplies an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece OR a draft of copy in progress. It’s up to you.
When you order a copy critique, you get a written report that analyzes your copy in detail.
I tell you what’s good about it and what works, what doesn’t, what you should change, and how.
A copy critique is ideal for clients who want a “second opinion” on a piece of copy, or marketers who need innovative ideas to inject life into an existing package that no longer works. It also enables you to sample my services at far less cost than you’d pay me to write your copy from scratch.
My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting. But keep in mind that I will not rewrite copy for you under this arrangement.
Marketing Planning and Consulting
I spend countless hours throughout the week answering emails, chatting with people via instant messenger, and on the phone.
Because my workload has increased tremendously, I have decided the best way to prioritize my time is to allow my clients the opportunity to hire me for marketing planning and consulting on a per hour basis.
During our consulting session, we’ll be looking at various marketing approaches to improve your outcomes. We can discuss strategy, fix the mistakes you’re making, or adopt new habits – among other ideas.
On the sidebar of this page, I will provide a way for you to schedule me for a specific time based on what’s convenient for you.
If you are interested in hiring me for pre-paid consulting, know that I charge $100/hour.
Hiring Methods
You can hire in one (or more) of these systems:
Project-Based
This is the most common payment approach.
Here I will invoice 50% of the copywriting fee before the project starts, and the remaining 50% at the deadline.
Prices will vary based on project scope, items to create, and fee ranges.
Monthly Retainer
For ongoing copywriting – like blog posts, articles, and newsletters – it would be smarter for you to pay for my services using the monthly retainer system. These arrangements spell out deliverables and monthly rates and are usually for 6-month and 12-month agreements.
For monthly retainers, I will send an invoice at the beginning of each month for the work of the upcoming month. There’s a 30-day written cancellation clause with these agreements unless you got a discount with a 12-month contract.
I also include a 90-day trial period where you are free to cancel our contract at any time.
Royalties
If your company tracks sales and pays royalties for each campaign, a royalty agreement can be a beneficial arrangement for both parties. Because everyone wins when the copy is successful!
I usually ask for 1% of every sale produced by my work. That would be on top of an up-front service fee.
It would be like a commission. Or a bonus!
Availability
My office hours are Monday through Friday from 09:00 AM to 05:00 PM.
My Terms of Service
I require a purchase order or letter of authorization for every project. The copywriting fees for projects are payable 50% in advance, and the remaining balance upon delivery.
You must assign all revisions within 30 days of receipt of the first draft. I make three rewrites free of charge unless you base the revision on a change in the assignment made after we send the copy.