These are the direct response copywriting and marketing strategy services I offer to professional, scientific, and technical service firms:
Direct Response Copywriting
My writing is constructed under the direct response philosophy of communication.
I look to get the audience’s attention. I do this by -first of all- presenting a topic they’re intrigued by. Then I present them a problem (which is probably something they are dealing with at the moment) with a practical solution. And finally, I persuade them into acquiring said solution.
I can handle six types of copywriting projects:
- Advertising – print and online ad material, as well as audiovisual commercials
- Direct Mail – mail packages to generate leads and sell directly to your clients
- Digital Marketing – copywriting for pay-per-click ads and emails
- Web Content – copywriting for web pages, landing pages, and microsites
- Public Relations – AKA content marketing; blog posts, articles, and newsletters to promote your service, firm, or cause
- Corporate Communications – copywriting for sales materials and public speaking
Marketing Strategy Planning and Consulting
If you are looking to improve the outcomes of your marketing efforts, perhaps you need a fresh perspective.
I offer a six-week marketing strategy planning session where we will:
- position your firm as an industry expert
- create the right brand for your firm
- develop the proper promotional strategy for your offers
- build a productive network of colleagues, prospects, and clients
But maybe you don’t need a complete marketing plan. Maybe what you need is a couple of ideas to enhance your current efforts. And for that, I offer one-hour consulting sessions where you get to pick at my brain for ideas and solutions.
A Copy Critique provides an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece OR a draft of copy in progress. It’s up to you.
When you order a Copy Critique, you get a written report of two or more single-spaced typed pages that analyzes your copy in detail.
I tell you what’s good about it and what works, what doesn’t, what you should change, and how.
My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.
A Copy Critique is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working. It also enables you to sample my services at far less cost than you’d pay to have me write your copy from scratch.
How to Pay for My Services
There are three payment methods for my services:
Here I will invoice 50% of the copywriting fee before the project starts, and the remaining 50% at the deadline.
Prices will vary based on project scope, items to create, and fee ranges.
For monthly retainers, I will send an invoice at the beginning of each month for the work of the upcoming month. There’s a 30-day written cancellation clause with these agreements unless you got a discount with a 12-month contract.
I also include a 90-day trial period where you are free to cancel our contract at any time.
If your company tracks sales and pays royalties for each campaign, a royalty agreement can benefit both parties. Because everyone wins when the copy is successful!
I usually ask for 1% of every sale produced by my work. That would be on top of an up-front service fee.
Ready to Talk?
Let me know what you need by filling out this form:
Juan Israel Ortiz