I’ve learned that you (as a client) will be unhappy with any direct response copywriter or consultant you hire if certain conditions exist; and if certain other conditions do not.
Here is some guidance to decide whether my services are a good “fit” for your needs.
Before you sign my agreement and send a retainer, read this carefully. If it discourages you, don’t hire me; we would not be happy working with each other:
The Clients I Serve
I do my best work with marketers who have a direct marketing “mindset.” They need the copy to generate a measurable, tangible response – either to generate more offer responses or improve customer relationships.
If you like highly persuasive copy and aren’t afraid to use long copy -if the situation warrants- you will be happy with my services.
Clients who are interested primarily in goals other than increasing response and ROI are better served elsewhere.
The Copywriter/Marketer Dynamic
If you are an expert in direct response marketing and advertising, we should work in a collaborative partnership. After all, you may know more than I do. On the other hand, if you admit you know little or nothing about direct response, you need to let me drive and stay out of my way. If you don’t agree, don’t hire me.
Those who will like my service give their copywriters the time needed to create great copy. They are much more interested in “I want it good” rather than “I want it now.”
Once you give me the assignment, you don’t continually call me to ask, “How’s it going?” When you give me a copywriting assignment, I go away and work hard on your copy. If you want me to do so, you will not interrupt me in this task with frequent phone calls and e-mails.
Unless the job is a rush, I develop a schedule with dates for draft delivery and expected reviews. Please, follow that schedule and trust that if I need something from you, I’ll ask.
What You Should Expect from Me
I work with clients mostly by mail, fax, phone, FedEx, and e-mail. There are fees for video consulting and face-to-face meetings. If you need me to travel, you’ll have to cover those expenses.
Some clients in large corporate settings expect their creative teams and consultants to be available on a “beck and call” basis, able to take a conference call or rewrite copy on a moment’s notice. I am not.
Other clients, like small businesses and others not experienced in or sophisticated about marketing, need to understand that what I am selling you ultimately for the fee you paid me is the copy. And copy only. Nothing else.
Because I do not control lists, offer, price, product, external events, and a variety of other factors that can affect your marketing, I cannot (nor will) guarantee specific results.
I can, however, continue to work for you, if you wish to contract with me to do so, on developing different sales themes, copy, and offers to come up with a winning promotion for your product.
Ready to Talk?
Let me know what you need by filling out this form:
Juan Israel Ortiz