Have you heard the saying “if you want to sell, you should stop selling”?

It’s a phrase that has taken off as of late – I even found it while reading an article on Forbes. And the reason this philosophy is becoming popular is that it’s true.

I don’t want someone I’ve never seen in my front door, hard selling me something just because they need to. The people I buy stuff from are those I trust – the ones who I know have the knowledge and come to me with a solution to a problem I have.

But that’s not all they do. They engage me by asking questions to find out if I need what they sell. And once the problem has been presented and understood, they show me their solution. Nine times out of ten, I end up buying what they sell.

And just like me, most people are making sales decisions based on how much an asset they see in a product or service. Therefore, instead of talking about how cool your goods are, you should be telling your prospects of the benefits they get from buying what you offer.

Stop Selling

Let them know you are interested in knowing what they need or want, seduce them into your idea, and seal the deal.

This process is known worldwide as the art of engagement. It works 90% of the time. You should try it out.

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