“Hey Juan… Stop with the Content that talks to NO ONE!”

One of the mistakes I have made when it comes to creating content is that I am talking to a bunch of different people.

I’m talking to entrepreneurs, all types of marketers, salespeople, community leaders, and my friends and family.

Unfortunately, due to me wanting to talk to everyone, ended up keeping the attention of no one.

I was checking my website stats, looking how I could’ve kept that audience from 2013 and 2014 into 2015. And what I learned was that not everyone will be interested in everything you say. Unless it pertains to them in some sort of way.

It doesn’t matter how close they are to you and vice-versa. If it doesn’t resonate with each individual person, they (individually) will not care.

Therefore, I’ve decided I will stop with the content until I feel 100% comfortable writing about the topic of choice: direct response marketing.

I’ve decided I’m going to share my experience my marketing knowledge and my ability with direct response marketers. I think they’d make the most use out of what I say.

So, if you’re not a direct response marketer, or involved with direct response marketing in any way – this website might not be for you. But if you’re a direct marketer… welcome!

I’ll be posting soon some opinions, ideas, and other interesting stuff.

See you then!

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