An early pioneer of advertising, Claude Hopkins was an American advertising executive known for his work on brands like Schlitz beer and Pepsodent toothpaste. His book “Scientific Advertising” is considered a foundational text in copywriting.
Direct Response Copywriter
An early pioneer of advertising, Claude Hopkins was an American advertising executive known for his work on brands like Schlitz beer and Pepsodent toothpaste. His book “Scientific Advertising” is considered a foundational text in copywriting.
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