Understanding what your company is about will allow you to create a powerful business mission. Because you will have a clear vision of what you, your family, and your customers should expect out of the business.
Great minds have a purpose. Others have wishes.Washington Irving, 19th-century American author and historian
First, I would like to congratulate you on deciding on becoming an entrepreneur. I know from first-hand experience that this is a scary decision to make. But believe me when I tell you – it’s worth it.
Now, whether you are fresh out of working for someone else, or you’ve been doing this for a while, you have to understand one thing:
Your main goal as a company owner is to get customers.
Therefore, marketing yourself and your business, as well as closing sales, are the two most important tasks you can do for your business.
Earlier this year I made it clear that marketing covers a lot of territories. Marketing is everything the buying subject knows about your business from the moment they hear about your company, to the time they decide to end the relationship.
There are some aspects of marketing you cannot control. Among them, there are:
- if your pricing is to the liking of the customer
- how much demand for your offer
- the way current events affect your brand
And there are many others. But there are other marketing factors you have complete control over to appeal to your audience. The most important being the type of brand message you send out.
And one of the most resonant messages your company should send out is your business mission.[Read more…] about What Your Business is About