Leading a team is no small task, and putting that team together can be even more daunting.
According to the age-old phrase, a marketing team is only as strong as its weakest link. If this is true, you want to make sure you’ve hired the best of the best to create your perfect marketing team.
Who wants a group of average performers or underachievers sustaining their business? I don’t. And certainly not you!
Now, what exactly would be the perfect marketing team?
As far as “members” per se – you know what you need. You need a marketing manager and assistant, creative director, designers, copywriters, etc. But, how do you fill those spots?
Well, much like everything in business – all that is well-defined is easier to assemble. And when recruiting your marketing team, you need to “brand” it to know who exactly you want on your team.
From experience, I recommend you build a “fire-starting” marketing team – people who are driven by an internal fire, a deep craving to create, transform, and shake things up.
And how do you build this “fire-starting” team? By looking for people who have at least four out of these five qualities:
Passion is fundamental in your perfect marketing team to meet your goals.
The people in your marketing team have to love what they do. Their work is where they focus their work time and energy. They are happy with their place but are ambitious to escalate their status within your organization. And they will give the best they have while you have them under a deal.
In my estimation, the members of the perfect marketing team wouldn’t mind spending hours and hours learning what’s new within your company and industry. And it’s not because they want to brown-nose or politic their way to the top.
It’s because they love your company. They love what you offer, and they are willing to do what’s within their power to present your offers in the most appealing way possible.
Find people who are bold about your company. People who are willing to listen to others to find what’s best for business.
Once you find them, put their passion to the test. Find out right away how much they know about your business. And how much more they are willing to learn.
Passion should build the foundation for your marketing team. If it isn’t there, the other four qualities won’t do much for your team.
Those who are independent have a natural tendency to question “the way things are.”
They feel stifled by rules. And they have a hard time committing to a project or assignment unless you’re fully bought into the mission and purpose. Which makes it hard to feel satisfied working for other people.
Independent people thrive in environments that encourage innovation, unbounded creativity, and rapid evolution. Because they like to color outside the lines.
Now, what is the main benefit of having independent people working for you? A fresh outlook on your marketing efforts.
The “yes” people will not tell you what’s best for your business. Because they are afraid that if they go against your grain, you will fire them. And they will not find work afterward.
Meanwhile, independent people are confident in what they do. They will let you know what is best for your company – it is up to you to know whether to carry it out or not.
And they don’t mind letting you know that they disagree with the course of your marketing efforts. That is something you should listen to – as long as their suggestions go with the reality of your
The word “rebellion” carries a bad connotation among the “establishment” within your industry. And perhaps your own company.
But trust me, rebellion might be the secret ingredient your perfect marketing team needs to excel. And here’s why.
Where the establishment sees challenges and lack, the rebellious see opportunity. Which makes rebellious people natural leaders.
The rebellious can’t help but wonder, “How can I make my marketing efforts better/faster/easier/more exciting?”
Rebellious people usually prefer the entrepreneurial route. Because they feel the itch to create a business — maybe even a movement or a mini-revolution — that’s aligned with their vision and feeds their passion.
So, if you find someone who has this rebellious approach, secure them as fast as possible. Because if not, these people might become your competitors. And bring you tons of headaches once they start gaining traction within your industry.
The seemingly undefinable quality we all wish for our politicians, CEOs, and parents – you definitely want leadership for your perfect marketing team.
You want leaders within your team to define what the future of your marketing efforts will be and to take you there
There’s truly nothing elusive about what it takes to lead people. In fact, it’s been proven that leaders:
- challenge their communities to become better;
- encourage the people around them to better themselves;
- change the methods that are not working within their environment;
- inspire their communities to continue their development.
Since leaders focus on the big picture, your business will benefit from having leadership-oriented marketing by having long-term planning. Leaders within your perfect marketing team will forge the path needed to reach as many people as possible, and build long-lasting relationships with them.
This last trait is meant to bring emotional stability and strong-mindedness to your perfect marketing team.
Although it seems like I’m promoting for you to have a ruthless marketing team, that is not the case. You need to leave room on your team for sympathy and include people who are motivated by compassion.
Your marketing team will benefit from having people with service-oriented attitudes, who are kind to those in need.
Find people who have a balanced personality. People who carry the ideal combination of competitive and cooperative attitudes.
People whose sense of competition brings out their best efforts, keenness, and adventurer nature. Yet, more so than those with ultra-aggressive tendencies, flexible people are ready for accommodation and compromise. Thus, creating a more cohesive marketing environment.
A flexible and open-minded approach to every situation might just be what the doctor ordered to enhance your marketing efforts. Bring flexible people in and you will get closer to assembling your perfect marketing team.
Discuss Your Perfect Marketing Team
Aside from flexibility, passion, rebellion, leadership, and independence – which other qualities should your perfect marketing team have? Leave all suggestions, comments, and questions in the Leave a reply box. And let the conversation begin!