advertising

copywriting techniques

Copywriting Techniques

In this blog post, direct response copywriter Juan Israel Ortiz presents the three basic copywriting techniques that direct marketers should know.

copywriting and creative writing

Copywriting and Creative Writing

In this blog post, direct response copywriter Juan Israel Ortiz explains the difference between copywriting and creative writing.

copywriting is advertising

Copywriting is Advertising

In this blog post, direct response copywriter Juan Israel Ortiz explains with three reasons why copywriting is advertising.

advertising copywriting tips

Advertising Copywriting Tips

In this blog post, direct response copywriter Juan Israel Ortiz presents three advertising copywriting tips for direct marketers.

creative advertising copywriting

Creative Advertising Copywriting

In this blog post, direct response copywriter Juan Israel Ortiz touches on the topic of creative advertising copywriting and gives three tips to make it work.

what is advertising copywriting

What is Advertising Copywriting?

In this blog post, direct response copywriter Juan Israel Ortiz answers the question “what is advertising copywriting?” with three facts you must know.

direct response copywriting

Direct Response Copywriting Example

In this blog post, direct response copywriter Juan Israel Ortiz analyzes a direct response copywriting example written by David Ogilvy for Rolls Royce.