advertising

what is advertising copywriting

What is Advertising Copywriting?

In this blog post, direct response copywriter Juan Israel Ortiz answers the question “what is advertising copywriting?” with three facts you must know.

direct response copywriting

Direct Response Copywriting Example

In this blog post, direct response copywriter Juan Israel Ortiz analyzes a direct response copywriting example written by David Ogilvy for Rolls Royce.

advertising

Advertising

In this blog post, direct response copywriter Juan Israel Ortiz explains the importance of advertising and how you can get the most out of it.

change

Change

Change is inevitable. And in this blog post, direct response copywriter Juan Israel Ortiz talks about how marketers are dealing with change and the lessons he’s learned.

about marketing

About Marketing

In this blog post, direct response copywriter Juan Israel Ortiz goes over the “halo effect” theory and tells you the one thing you must get about marketing.

strategy

Strategy

In this blog post, direct response copywriter Juan Israel Ortiz brings up five questions you must answer when planning out your marketing strategy.

stop selling

Stop Selling

In this blog post, direct response copywriter Juan Israel Ortiz encourages you to “stop selling” get more attention and become more persuasive.

direct response advertising

Direct Response Advertising

In this blog post, direct response copywriter Juan Israel Ortiz gives a quick 411 on direct response advertising and how it differs from its retail counterpart.