Structure your copy to be easy to scan and digest. Use headings, subheadings, bullet points, and short paragraphs to break up the text and highlight key information.
Be Consistent
Maintain consistency in tone, language, and messaging across the interface. This helps users feel familiar and comfortable as they navigate through different sections or pages.
Guide the User
Use your copy to guide users through the interface and help them accomplish their tasks. Provide clear instructions, prompts, and calls-to-action to facilitate their journey.
Focus on the User
Keep the user at the center of your writing process. Anticipate their questions, concerns, and goals, and provide clear and relevant information to address them.
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