marketing

strategy

Strategy

In this blog post, direct response copywriter Juan Israel Ortiz brings up five questions you must answer when planning out your marketing strategy.

behind-the-8-ball

Behind the 8 Ball

In this blog post, direct response copywriter Juan Israel Ortiz briefly touches on first impressions, and the importance of not falling behind the 8 ball.

why-should-i-care

Why Should I Care?

In this blog post, direct response copywriter Juan Israel Ortiz brings asks “why should I care about your content?” and gives the reason no one is.

everything-is-marketing

Everything is Marketing

In this blog post, direct response copywriter Juan Israel Ortiz explains why “everything is marketing…” including the other eight business functions.

trolls

Trolls

In this blog post, direct response copywriter Juan Israel Ortiz describes who the trolls are, and why you shouldn’t pay attention to them.

achieving-your-goals

Achieving Your Goals

In this blog post, direct response copywriter Juan Israel Ortiz talks about achieving your goals and the three essentials needed to succeed.

doing-or-dabbling

Doing or Dabbling

In this blog post, direct response copywriter Juan Israel Ortiz talks about the difference between doing and dabbling.

apologies

“My Apologies”

After a bad customer experience, direct response copywriter Juan Israel Ortiz goes over why he is tired of the apologies for bad business practices.

sharing is caring

Sharing is Caring… Or is It?

In this blog post, direct response copywriter Juan Israel Ortiz discusses the phrase “sharing is caring”… what does it mean in the social media age?

strong minded marketer

Strong-Minded Marketer

In this blog post, direct response copywriter Juan Israel Ortiz gets philosophical and discusses what makes a strong-minded marketer.