marketing

haters-gonna-hate

Haters Gonna Hate

In this blog post, direct response copywriter Juan Israel Ortiz pays tribute to one of his favorite phrases: “haters gonna hate”.

knowledge

Knowledge

In this blog post, direct response copywriter Juan Israel Ortiz talks about how knowledge and action make you the best in your field.

target-market

Target Market

In this short post, direct response copywriter Juan Israel Ortiz emphasizes the importance of getting to know your target market.