Are you using your advertising budget to translate interest into money?

So… you have done your research, formulated your business strategy around it, and created a brand message to develop interest within your community. Now, what?

The next step is simple: turn that interest into profits. This is where many businesses fail, and thus, end up closing.

I know a lot of people who HATE the word advertising. Most have tried to sell while going around the term for years. But the reality is, without advertising, there are no sales.

The principle behind this statement is, people buy things because

  1. they want them
  2. they need them and/or
  3. they love them

Now, you can market your business all you want. You can have your message spread worldwide. But until you advertise it, you will not see a penny of profit out of all your efforts.

Translate Interest into Money

To me, advertising is simply telling the people interested in your business:

  • what you do,
  • why they should invest in you,
  • and how they can buy.

You can get as creative as you want with your advertising – you can use the old classifieds in the newspaper. Or you can sell strictly online. Or you can have your business being placed (correctly) on a TV show or movie.

If you hit the three points mentioned above, you will get their money.

People need to know what they’re buying, why they’re buying, and how to buy. Once they understand those three aspects of the negotiation – if it fits the bill – they will buy from you.

If they don’t get it, they won’t.

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