I’ve brought the point of being able to use social media to connect with customers throughout this blog. But I wanted to take a specific post to explain how to do this effectively.
Now, I know there are a million social platforms out there – I’m going to give insight into what I use: this blog, Facebook, Twitter, and LinkedIn. With that in mind, here we go…
Use Social Media to Connect with Customers
Twitter: I once used Twitter as a conversational tool by participating in TweetChats and so on. But I have learned that Twitter is not the channel for conversation. In fact, because of how quick tweets show on a timeline, whatever conversation you have can easily get lost in the shuffle. Now, instead of chatting, I’m announcing. Twitter has become a press room for my brand. I just post whatever else I do on the Internet there with a link, so people can see it. That is the best use I have found for Twitter.
Facebook: Facebook has a special, personal feel to it. It’s like the neighborhood bar where you go and chat with your friends. It’s also a place where you can go and help people who have problems you can solve. You can be open and talk candidly with your target audience about what affects them and see if your services can help them out.
LinkedIn: If Facebook is the local bar, LinkedIn is the conference room. That’s where you put on the business suit and start building professional relationships. Talk about industry problems. Bring forth solutions. And share your points of view with other professionals. You can become a trustworthy entity if you play your card right on LinkedIn.
My Blog: This space right here is where all my thoughts are printed. It is MY space, and it is run under MY rules. I write what I feel, in the way I feel most comfortable. If every social media channel were to collapse, this place would still stand. It will be the home for my thoughts, and it will always be.
Are you on board with the way I use social media? Do you disagree? Leave a comment below and let me know.