What is ad copywriting?
Ad copywriting uses persuasive text to sell a product or service. Ad copywriting aims to generate a positive emotional response from the reader, which will motivate them to take action, such as making a purchase.
Good ad copywriting must be engaging, interesting, and relevant to the reader. It should also be clear and concise and highlight the product’s or service’s benefits. And finally, it should be designed to create a sense of urgency so that the reader feels compelled to take action immediately.