Month: May 2025

There are several excellent books available that delve into the art and science of direct mail copywriting. Here are some highly recommended titles: 1. “The…

Direct mail copywriting relies on several key principles to create compelling and effective marketing messages that resonate with recipients and drive desired actions. Here are…

While direct mail is a legitimate marketing practice, there have been instances where it has been used as a vehicle for scams and fraudulent activities.…

While direct mail has its merits and can be a highly effective marketing tool when executed properly, there are also misconceptions and falsehoods that have…