Thanks for your interest in my direct response copywriting services!
Now, maybe you are visiting this website out of curiosity. Some folks do – especially those who have never hired a copywriter before.
But (more likely), you are here because you need a good direct response copywriter – someone who combines writing skills and sales ability to get an audience’s attention, sends a clear brand message on your behalf, and persuades them into hiring your services.
Whatever your reason, you want to know more about a copywriter before you hire them. And if we were sitting face-to-face, chatting in your office, you’d like to ask me questions. Allow me to try to answer a few of those questions right now:
What Are Your Qualifications as a Copywriter?
I am an AWAI-trained direct response copywriter – meaning that I have learned the art of persuasive writing from the best copywriters in the world.
I have written commercial copy since 1999 when I started working for WCGB Radio in Juana Diaz, Puerto Rico. I’ve written sales letters, radio commercials, and professional presentations for different entities – including college students, religious organizations, and insurance companies.
The funny thing is that at the time, I didn’t even know I was doing copywriting. And I didn’t find out until my 27th birthday (2009) when I was formally introduced to the concept.
Do You Have a Technical Background?
Before I became a professional copywriter, I worked for over fifteen years in the promotion and positioning of products and services for different companies and organizations, such as WCGB and WPUC Radio, Trans-Oceanic Life Insurance Co., and Carico International.
I have four years of college studies for a bachelor’s degree in Business Administration, with a major in Production for Radio and TV and a minor in Advertising from the Pontifical Catholic University of Puerto Rico.
I also own certifications on copywriting from the AWAI, and on entrepreneurship from My Own Business Inc.
And most recently, I finished my Digital Marketing Specialization from the University of Illinois, my International Marketing and Cross-Industry Growth Specialization from Yonsei University, and my Social Marketing Specialization from Northwestern University.
But most important to you, I’m a direct response copywriting specialist for business and consumer products and services. Thus, developing and writing copy isn’t something I do in my leisure time. Rather, it’s my bread and butter. So, I put all my skill, knack, and know-how into every piece of copy I write. And I’ve learned how to sell effectively to corporate executives, entrepreneurs, managers, purchasing agents, and other business buyers.
“Second VFX recruiter that reaches out to me in two days! Thanks Juancho for the pointers!!!!” – Robert Alomar, Freelance VFX and Color Specialist
Do You Have Experience in My Field?
Look at my writing samples – do they seem “right up your alley”? If not, give me a call, and I’ll send you other samples that are closer to your area of interest.
What Kinds of Assignments Do You Handle?
You can hire to write a variety of direct response copywriting projects:
- Advertising Copywriting – print ad material, as well as audiovisual commercials to sell anything.
- Direct Mail Copywriting – direct mail packages to sell directly to your prospects.
- Digital Marketing Copywriting – online marketing tools to drive leads and communicate with customers.
- Website Copywriting – SEO and sales conversion copy for web pages, landing pages, and microsites.
- Business-to-Business Copywriting – lead-generation and order copy for the B2B field.
For every assignment, I bring in my experience of over 15 years in promoting products and services using excellent reasoning abilities. I also can work effectively under stress, either as a team member or working on my own. And I don’t mind frequent traveling – if it’s what it takes to finish the job.
What sets me apart from other writers is my ROI-oriented mindset towards writing. My only job is to generate leads and sales. I don’t write copy for any other reasons. My only concern is your bottom line.
Combine my experience and business mindset with my interviewing skills for research and my knowledge of marketing and advertising, and you have a unique copywriter at your service.
I can’t predict how many responses an ad, mailer, or website package will pull for you. But I can (and will) guarantee your satisfaction with the copy you receive.
Why Do You Refer to Yourself as a “Direct Response Copywriter”?
Because I construct my writing under the direct response philosophy of communication. I look to get my audience’s attention by introducing a topic they’re intrigued by, presenting them with a problem (something they are dealing with now or will in the future), showing them a viable solution, and persuading them into acquiring the said solution.
Your Fee Schedule Lists a Price for a “Copy Critique”, What Is That?
A copy critique provides an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece OR a draft of copy in progress. It’s up to you.
When you order a copy critique, you get a written report that analyzes your copy in detail.
I tell you what’s good about it and what works, what doesn’t, what should be changed, and how.
A copy critique is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that no longer works. It also enables you to sample my services at far less cost than you’d pay me to write your copy from scratch.
My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting. But keep in mind that I will not rewrite copy for you under this arrangement.
What Does It Cost to Hire You for a Project?
For every direct response copywriting assignment, I conduct an introductory phone call with my would-be clients. During that call, you can let me know what you have in mind and I’ll quote you a price right there and then.
How Long Will It Take You to Write My Copy?
Ideally, I like to have 2-3 weeks to work on your copy. That gives me the time to polish, edit, and revise until I’m happy with every word.
However, I realize you can’t always wait that long.
If the job is a rush, just show me the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date — or sooner.
No matter what the deadline, the copy I submit to you will be right. You can count on it.
“You couldn’t meet a better dude. +Juan Israel Ortiz ‘s a digital media content specialist (that means he’ll help you rock your content across the digital landscape) and he rocks at what he does.” – Tania Dakka, Copywriter at Badass’d Digital Ink
What Happens If We Want You to Revise the Copy?
Tell me what you want to be improved and what the changes are, and I’ll make them fast. There is NO CHARGE for rewriting.
I include two revisions in the flat fee we agree for the assignment, provided you assign them within 30 days of your receipt of the copy and you do not base them on a change in the assignment made after I submit the copy.
If you are not 100 percent satisfied, I will revise the copy according to your specific guidelines. And at my expense.
How Do I Order from You?
Putting me to work for you is easy.
First, fill out the order form I have put on the contact page of this website. Once I get your order, I will contact you to set up an introductory phone call (FREE of charge). There we can go more in detail about the project.
When we have agreed to the price and conditions for the assignment, I will request some information about your offer. Including literature that will give me the background information, I need to write your copy. I will also request the contact information of members of your staff that work directly with the project for interviews. I might talk to your sales team, management, and operations group.
Once I have all the information I need, I’ll write the assignment for you. You will receive your copy on the deadline date or before then.
And remember: I guarantee that my direct response copywriting services will represent your brand accordingly.
So … why not try my services for your next print or online marketing campaign? I promise to delight you with the results.
Juan Israel Ortiz
Freelance Direct Response Copywriter
P.S If you have an immediate need, please call me right now at 787-569-8015, or e-mail me the details to email@example.com. There is no charge to discuss your job and getting an estimate. And no obligation to buy. But act now… otherwise, someone else might take the open spot that could’ve been yours.