Freelance Copywriting and Marketing Advice

Persuasive Brand Messaging Built on Market Research, Customer Psychology, And Direct-Response Principles

Dear Marketing Professional:

Thank you for your interest in my freelance copywriting services.

Now, you’re (probably) visiting this website out of curiosity. Most marketing managers and entrepreneurs do.

Or maybe you’re interested in hiring a freelance copywriter. A direct response marketing and advertising specialist with exceptional writing skills and sales ability.

Regardless of your reason, you’d want to learn more about the writer before hiring them. And if we were conversing in person, you’d likely ask me a few questions. I’ll answer some of those questions for you here.

“What are Your Qualifications as a Copywriter?”

I’ve spent over fifteen years studying the art and science of persuasive communication and direct-response marketing.

I became an AWAI Verified Copywriter after completing the Accelerated Program for Six-Figure Copywriting in 2017 and demonstrating proficiency in writing sales-oriented marketing materials. In addition, I’ve completed extensive training in…

• Digital marketing.
• International marketing.
• Financial awareness literacy.
• Social media marketing.
• Search engine optimization.
• Public relations.
• Content strategy for professionals.
• Marketing mix implementation.

… and related disciplines.

But most importantly, I’ve built a substantial portfolio of freelance copywriting and marketing projects across financial services, fintech, insurance, and professional services that prove my worth as a copywriter and marketing strategist.

“Do You Have a Technical Background?”

While I wouldn’t describe myself as a technical specialist such as an engineer, developer, or IT professional, I do have experience researching and communicating complex subjects.

My background includes studying marketing, customer psychology, investing, financial technology, and business strategy. I specialize in taking complicated ideas and translating them into messages that customers can easily understand and act upon.

But most importantly to you, I am a direct-response advertising professional.

Writing direct-response copy is not just a hobby for me. It’s my main source of income.

Therefore, I put all my skills, knowledge, and expertise into creating every piece of direct-response copy. I know how to sell to buyers of every level of sophistication and strive to create compelling content that resonates with them.

“Do You Have Experience in My Field?”

Possibly.

If you promote offers in the financial services field, I (more than likely) have experience dealing with offers like yours. My portfolio includes projects in:

• Financial Services.
• Banking.
• Insurance.
• Wealth Management.
• Retirement Planning.
• FinTech.
• Professional Services.
• Consulting.
• Commercial Finance.
• Investment Services.

Please take a moment to review the writing samples I have enclosed on the Samples page.  Do they align with your needs? If not, please don’t hesitate to contact me, and I will happily provide additional samples that better match your interests.

Even if you operate in a different industry, my process always begins with research, customer discovery, and market analysis. My goal is to learn your business, understand your customers, and create messaging that reflects your unique value.

“What Kinds of Assignments Do You Handle?”

As a freelance copywriter, my work ranges from individual assets to complete marketing systems.

I can write:

• Print and digital ads.
• Postal mail or email packages for lead generation or customer acquisition.
• SEO and sales-conversion web pages and content.
• Public relations materials.
• Social media content.
• Sales enablement pieces.

I also take on marketing strategy projects like:

• Market positioning.
• Brand development.
• Promotional tools.
• Network-building.
• Performance analytics.
• Marketing automation.

My expertise lies in crafting compelling and authentic brand messages that effectively communicate the benefits of a diverse range of products and services. Regardless of complexity.

I possess a talent for quickly comprehending intricate marketing issues and complex technologies. And my clients appreciate my ability to converse with buyers by asking informed questions and speaking their language.

Moreover, I design your copy to get results.

I can’t predict how many responses my copy will pull for you. But I can (and will) guarantee my copy will represent your brand accordingly.

“Why Does Your Letterhead Say ‘Freelance Copywriter’?”

Because that’s exactly what I am.

I’m an independent marketing communications professional who works directly with businesses to develop persuasive messaging and marketing materials. I use the title “Freelance Copywriter” because it’s clear, accurate, and easily understood.

That said, my role often extends beyond writing. Many clients also rely on me for strategic insights, positioning recommendations, messaging guidance, customer research, and marketing advice. As I like to say:

I’m not just a copywriter. I’m a marketing strategist who writes.

“Your Services Page Lists the Price for a ‘Copy Critique’… What is That?”

A copy critique is a professional review of existing marketing material.

Think of it as a marketing diagnostic.

When you order a Copy Critique, you receive a full written report that analyzes your copy in detail. The report will be at least two single-spaced pages covering various aspects such as copy, design, strategy, and offer.

My report highlights your copy’s strengths and weaknesses. It also suggests what needs to change and how.

The report will also include directions for revisions and rewriting. I don’t write or rewrite copy under this arrangement.

It is often the most affordable way to begin working together.

If you’re looking for a “second opinion” on a piece of copy or you need fresh ideas to revive an existing package that’s no longer effective, a Copy Critique is the ideal solution. It’s also a great way to experience my services at a lower cost than having me write your copy from scratch.

“Speaking of Money, What Does It Cost to Hire You for a Project?”

Every project is different. Feel free to share your ideas with me for any copywriting assignment. Whether it’s a direct mail package, an advertorial, a video sales letter, an infomercial, or a website. And I’ll provide you with a personalized quote based on your specific needs.

The “Schedule of Estimated Fees” page breaks down typical prices across various project types. That way, you can determine quickly if I’m the right person to bring your vision to life through compelling freelance copywriting.

After a discovery conversation, I’ll provide a custom proposal outlining recommendations, deliverables, pricing, and timeline.

“How Long Will It Take You to Write My Copy?”

Ideally, I would like 3-4 weeks to work on your copy. This timeframe allows me to carefully polish and revise the text until every word is perfect.

But if you can’t afford to wait for that long, just tell me the deadline date when filling out my order form. If I take on the project, I guarantee you will receive the copy on or before this date.

No matter the deadline, you can rely on me to deliver error-free work.

“What Happens If We Want You to Revise the Copy?”

Revisions are a normal part of the process.

My objective is not simply to deliver copy. It’s to ensure the final work accurately reflects your brand, communicates your value clearly, and aligns with your goals.

Which is why the flat fee we agree upon for the assignment includes two minimal revisions. Provided they are requested within 30 days of receiving the copy.

Please also note that these revisions should be based on the original assignment. Not on any changes made after I send the copy.

After testing my copy, if it doesn’t beat your control or deliver the expected result, I will do a massive rewrite at my expense.

My commitment is to professionalism, responsiveness, and client satisfaction. And I will work hard to present persuasive copy that represents your brand accordingly.

“How Do I Order from You?”

Putting me to work for you is easy.

First, fill out the freelance copywriting order form on my contact page. Please be as specific as you can about your project and the type of copy you need.

Then, provide me with details regarding the offer you are selling, as well as your target audience. And send me relevant literature to help me gather the necessary information to write your copy.

You don’t need to organize anything. I’ll handle that. And if I need any further clarification, I’ll call and ask for it.

Once you give me the go-ahead, I’ll write the assignment for you. And you’ll receive it on or before the deadline.

And remember that my freelance copywriting services are guaranteed to represent your brand accordingly.

So … why not try my service for your next marketing campaign? I promise you’ll be delighted with the results.

Thank you for your time,

Juan Israel Ortiz
Freelance Copywriter

P.S. Still have questions? Feel free to continue exploring this site. You’ll find information about my services, process, pricing, portfolio, professional credentials, and marketing philosophy throughout these pages. If you don’t find the answer you’re looking for, I’d be happy to discuss it with you directly.