Meet Your Direct Response Copywriter


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“My Name Is Juan Israel Ortiz. And As a Direct Response Copywriter, My Mission is to Help Direct Marketers Boost Their Response Rates and Build Long-Lasting Relationships with Their Customers”


Dear Direct Marketer:

Thank you for your interest in my copywriting services!

Now, you may be visiting this website out of curiosity. Some folks do – especially those who have never hired a direct response copywriter before.

But, most likely, you are here because you need a good direct response copywriter. Someone who combines writing skills and sales ability to get your audience’s attention, send a clear brand message on your behalf, and persuade prospects into buying your products or hiring your services.

Whatever your reason, you should get to know more about a direct response copywriter before you hire them. And if we were sitting face-to-face, chatting in your office, you’d like to ask me questions. Allow me to try to answer a few of those questions right now:

What Are Your Qualifications as a Copywriter?

I am a professional copywriter verified by the AWAI. I have learned the art of persuasive writing from the best copywriters in the world.

I have written commercial copy since 1999 when I started working for WCGB Radio in Juana Diaz, Puerto Rico. I’ve produced copy for sales letters, radio and TV commercials, and professional presentations for different entities – including educational projects, non-profit organizations, and direct response marketing companies.

At the time, I didn’t know I was doing copywriting; and I didn’t find out until my 27th birthday (2009) when I was introduced to the concept.

Do You Have a Technical Background?

Before I became a direct response copywriter, I worked for over fifteen years in the promotion and positioning of products and services for different companies and organizations – like WCGB and WPUC Radio, Trans-Oceanic Life Insurance Co., and Carico International.

I also have several specializations, including:

  • Entrepreneurship from Santa Clara University
  • Digital Marketing from the University of Illinois
  • International Marketing and Cross-Industry Growth from Yonsei University
  • Social Marketing from Northwestern University
  • Financial Literacy and Awareness from McMasters University

But most important to you, I’m a direct response marketing specialist. Thus, developing and writing copy isn’t something I do in my leisure. Rather, it’s my bread and butter.

So, I put all my ability into every piece I write. And I do so to sell effectively to business and consumer buyers alike.

Do You Have Experience in My Field?

Look at my writing samples – do they seem “right up your alley”? If not, give me a call, and I’ll send you other samples that are closer to your area of interest.

What Kinds of Assignments Do You Manage?

You can hire me to write a variety of projects:

  • Print and online advertising
  • Direct mail packages
  • Digital media
  • Social marketing campaigns
  • Public relations pieces
  • and much more

For every assignment, I bring my experience of over 15 years in promoting products and services using excellent reasoning abilities.

I also can work effectively under stress, either as a team member or working on my own. And I don’t mind frequent traveling – if it’s what it takes to finish the job.

What sets me apart from other writers is my ROI-oriented mindset towards writing. My only job is to generate leads and sales. I don’t write copy for any other reasons. My only concern is your bottom line.

Combine my experience and business mindset with my interviewing skills for research and my knowledge of marketing and advertising, and you have a unique copywriter at your service.

I can’t predict how many responses an ad, mailer, or website package will pull for you. But I can (and will) guarantee your satisfaction with the copy you receive.

Why Do You Refer to Yourself as a “Direct Response Copywriter”?

Because I construct my writing under the direct response philosophy of communication.

I look to get my audience’s attention by introducing a topic they’re intrigued by, presenting them with a problem (something they are dealing with now or will in the future), showing them a viable solution, and persuading them into acquiring said solution.

Your Fee Schedule Lists a Price for a “Copy Critique”, What Is That?

A copy critique supplies an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece OR a draft in progress. It’s up to you.

When you order a copy critique, you get a written report that analyzes your copy in detail.

I tell you what’s good about it and what works, what doesn’t, what you should change, and how to change it.

A copy critique is ideal for clients who want a “second opinion” on a piece of copy, or who need innovative ideas to inject life into an existing package that no longer works. It also enables you to sample my services at far less cost than you’d pay me to write your copy from scratch.

My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting. But keep in mind that I will not rewrite the copy for you under this arrangement.

What Does It Cost to Hire You for a Project?

For every copywriting assignment, I conduct an introductory phone call with my would-be clients. During that call, you can let me know what you have in mind, and I’ll quote you a price right there and then.

The Fee Schedule of this package also has price ranges for a variety of projects. From there you can put on an estimate and have an idea of the cost before getting an official quote.

How Long Will It Take You to Write My Copy?

Ideally, I like to have 3-4 weeks to work on your copy. That gives me the time to polish, edit, and revise until I’m happy with every word.

However, I realize you can’t always wait that long.

If the job is a rush, just show me the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date — or sooner.

No matter what the deadline, the copy I send to you will be right. You can count on it.

What Happens If We Want You to Revise the Copy?

Tell me what changes you want, and I’ll make them fast. There is NO CHARGE for rewriting.

I include two revisions in the flat fee we agree to for the assignment, provided you assign them within 30 days of your receipt of the initial copy and you do not base them on a change in the assignment made after I submit the copy.

If you are not 100 percent satisfied with my work, I will revise the copy according to your specific guidelines. And completely at my expense.

How Do I Order from You?

Putting me to work for you is easy.

First, fill out the order form on my contact page. Or set up an introductory phone call (FREE of charge). During our call, we can go more into detail about the project.

When we have agreed to a price and conditions for the assignment, I will request some information about your offer, including…

  • literature that will give me the background information I need to write your copy
  • the contact information of members of your staff that work directly with the project for interviews

I might talk to your sales team, management, and engineers.

Once I have all the information I need, I’ll write the assignment for you. You will receive your copy on the deadline date or before then.

And remember that I guarantee it will please you.

So … why not try my services for your next print or online marketing campaign? I promise to delight you with the results.

Click here to set up an introductory meeting

Best Regards,

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Juan Israel Ortiz
Direct Response Copywriter

PS: You can also e-mail me the details of your project at juan@juanisraelortiz.com. There is no charge to discuss your job and getting an estimate. And no obligation to buy. But act now… otherwise, someone else might take the open spot that could’ve been yours.