LOOKING TO TURN READERS INTO PROSPECTS… AND PROSPECTS INTO CUSTOMERS?
Your Marketing Should Mean Business
Present appealing marketing and advertising pieces using excellent direct response copywriting that boosts sales and builds lifelong customer relationships with:
✔ concise messages
✔ persuasive offers
✔ informative content
✔ candid advice
Direct marketing is more than a business philosophy. It’s a superpower.
Thousands of financial services use direct marketing to effectively position themselves.
These firms build powerful brands and promote very profitable offers with direct marketing. But… do you know which aspect of their marketing takes care of generating revenue? It’s their copy, of course.
Direct response copywriting is extremely valuable for the success of any campaign. It’s the gear that makes marketing work. Because it focuses on addressing the prospect.
Smart design, influential speakers, and great ad spots matter. But if your copy doesn’t deliver a clear, customer-centered message, your audience won’t buy.
But what exactly can direct response copywriting do for your business? Here are seven benefits you can get from using excellent direct response copywriting…
Selling Your Products and Services
This is the goal. Every marketing campaign should lead to a sell.
It doesn’t matter where you promote your offers. Magazines, mainstream media, or online. But all marketing efforts should get the prospect to act.
Whether it’s dialing a number, filling a form, or clicking a button. But how do you make this happen?
With succinct, clear information on how your offer helps the market.
Being transparent helps you build trust. And when the market trusts you, they’re willing to invest in you.
Excellent direct response copywriting draws prospects in by presenting clear brand messages that grab their attention and persuade them into acting.
Speak Directly to Your Prospects
Going through your marketing should not feel like reading a research paper. Rather, it should feel like a conversation.
Imagine sitting at your favorite hangout place. A friend comes over and tells you about a problem. And they ask you for help. You tell your friend about what you do, how you can help them, and why they need to solve this problem as soon as possible. The acquaintance goes ahead to ask for a time to meet. And then you part ways until the day of your meeting.
Just like that, you’ve got a new client.
That’s what your marketing should do on a constant basis.
Forget about extremely dramatic Hollywood scripts. Or witty comedy ads. The copy in your marketing should address the concerns of the prospects. And it should do so in a relaxed way.
That’s what will drive most prospects into becoming customers.
Drive Traffic to Your Website
Your website should be your online headquarters. And thus, all your marketing efforts should drive traffic to your website.
But… how do you generate web traffic? There are many ways – including:
- search engines
- social media
- other websites
- offline media
- and more.
There’s one huge hurdle you need to overcome, though. That is breaking through the massive amount of search clutter to connect with your audience.
Which is what direct response copywriting does.
Excellent direct marketing reaches out to your prospects and leads them to specific landing pages. But it does so in a way that differentiates your offers from the rest.
Thus, increasing your chances at getting the sale.
Earn a Trustworthy Reputation
Today, few things help a business more than having a good reputation. And you earn that reputation by becoming trustworthy.
Yet, trust takes a lot of time to build.
Excellent direct response copywriting can help accelerate that process with content that highlights transparency and selfless service.
You can build trust in a variety of ways…
Deliver a great website experience. Offer valuable and current information. Highlight how your offer solves your prospects’ problems. Or help your market better understand what you do.
Use your marketing to let your prospects know what they get when they hire you. That’s the easiest, fastest, and better way to build trust.
Promote Your Ideas and Causes
Yes, your marketing should always focus on conversions. But that doesn’t mean you have to hard sell all the time.
At times, the best way to sell is not selling at all.
Instead, focus on other aspects of your business to attract prospects looking to join a movement.
Excellent direct response copywriting allows to present other aspects of your business.
Talk about the members of your firm. Give details on your business philosophy. Push a charity you want to help. Or give a behind-the-scenes peek at your modus operandi.
Now… not only do you get the attention of prospects with those ideas. You might also attract the mainstream media. Be it on a local… regional… or even nationwide level.
Earn the trust of your market – and the media – by letting them know you are more than your offers. Allow your community to see what’s behind your company’s curtain.
Establish Your Brand Online
Excellent direct response copywriting delivers concise and cohesive messages. Which helps in setting up a strong online presence.
Each marketing campaign serves a purpose. But they cannot be disconnected from one another. If they are, then you’re just sending messages everywhere. And that just confuses your audience.
Think of your marketing as a spider’s web. Each piece silk the spider produces connects with the ones before and after. Creating a web that serves to protect the spider’s eggs and hunt their prey.
Comparatively, each marketing campaign you produce should connect to the preceding and following ones. Forming a broad brand message that lets your market know (precisely) what you’re about.
And that’s what your copy should do. It must build the brand through each stage of the customer journey. So that the prospect understands your offer when it’s time to buy.
Deliver marketing communications that present a broad brand message. That’s how you establish a solid online presence.
Expand Your Audience
Most marketers don’t link audience expansion to direct response copywriting. But your copy can get the ball rolling. And here’s how.
Have you heard of word-of-mouth? It’s one of the most effective tactics in business. Because it plays a key role in the growth of your firm.
But what many marketers don’t know is that you can employ word-of-mouth marketing even before your prospects become customers.
Have conversations with your audience. Promote your causes and ideas. And offer valuable content.
Those small steps can make prospects fall in love with your business before spending a cent. And you know what most people do when they find something they love? They tell others about it.
Yes – your content can start building word-of-mouth by aiding your prospects in solving basic issues. Or expanding their financial knowledge. And they’ll tell people about it.
Then those people will tell other people.
And those other people will tell more people.
So on and so forth.
That’s what excellent direct response copywriting can do for your business.
Start Using Excellent Direct Response Copywriting for Your Marketing Campaigns
Since you have gotten to this point, I’ll assume you found this piece interesting, inspirational, and informative.
Therefore, you must then know that I’m capable of producing excellent direct response copywriting.
Now, you might wonder… “can Juan write copy for my financial services firm?” And the answer is “yes”.
I work with financial services in the United States.
My goal is to help my clients attract qualified leads and boost sales.
If you want to hire me for your upcoming project, just click on the button below and fill the form. You’ll then get a notification via email to set up a FREE introductory phone call. Pick a date where we can discuss your project in detail – so we can start working on producing copy for your next campaign.
Talk to you soon,
Juan Israel Ortiz
Direct Response Copywriter
PS: I guarantee your satisfaction with the copy you receive. If you don’t think my writing stands for your brand accordingly, I will rewrite it according to your specifications. Free of charge.