Archives for April 2016

Content should offer value to the audience by providing useful information, solving problems, answering questions, or entertaining them. Clearly communicating the value proposition helps establish trust and credibility with readers. 

Captivating headlines and introductions grab the reader’s attention and entice them to continue reading. They should be concise, descriptive, and promise value or intrigue to the reader. 

Content should be clear, concise, and easy to understand. Avoiding unnecessary jargon, complex language, and convoluted sentences helps ensure that the message is communicated effectively to readers.