copywriting

copywriting-mistakes

Copywriting Mistakes

In this blog post, direct response copywriter Juan Israel Ortiz presents ten copywriting mistakes you could be making when presenting your offers.

copywriting techniques

Copywriting Techniques

In this blog post, direct response copywriter Juan Israel Ortiz presents the three basic copywriting techniques that direct marketers should know.

copywriting words

Copywriting Words

In this blog post, direct response copywriter Juan Israel Ortiz gives you over eight hundred words to produce excellent marketing and campaigns.

copywriting and creative writing

Copywriting and Creative Writing

In this blog post, direct response copywriter Juan Israel Ortiz explains the difference between copywriting and creative writing.

copywriting tone

Copywriting Tone

In this blog post, direct response copywriter Juan Israel Ortiz gives you three “copywriting tone of voice” ideas to improve your marketing communications.

copywriting tools

Copywriting Tools

In this blog post, direct response copywriter Juan Israel Ortiz shares with you three of his favorite copywriting tools, and why he loves each.

copywriting is king

Copywriting is King

In this blog post, direct response copywriter Juan Israel Ortiz gives three solid reasons why when it comes to marketing, copywriting is king.

copywriting is content writing

Copywriting is Content Writing

In this blog post, direct response copywriter Juan Israel Ortiz explains why copywriting is content writing… or vice-versa. Whichever you prefer.

copywriting is advertising

Copywriting is Advertising

In this blog post, direct response copywriter Juan Israel Ortiz explains with three reasons why copywriting is advertising.