Juan Israel Ortiz

Financial Services Copywriter and Consultant

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October 9, 2017 by Juan Israel Ortiz Leave a Comment

Lack of Clarity

If the copy is unclear or confusing, it won’t effectively convey the message or call to action. The audience should quickly understand the offer and what is expected of them. 

Filed Under: Quotes Tagged With: copywriting

October 6, 2017 by Juan Israel Ortiz Leave a Comment

Diminished Trust

Trust is crucial in marketing, and poorly crafted copy can erode trust in the brand. If customers feel misled, it can undermine the trustworthiness of the business. 

Filed Under: Quotes Tagged With: copywriting, direct response

October 5, 2017 by Juan Israel Ortiz Leave a Comment

Missed Opportunities

Direct response copy is often used to capitalize on specific opportunities, such as promotions or time-sensitive offers. If the copy fails to create a sense of urgency, businesses may miss out on potential sales. It must also communicate the value of these opportunities to prevent losing conversions.

Filed Under: Quotes Tagged With: copywriting, direct response

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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