Juan Israel Ortiz

Financial Services Copywriter and Consultant

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October 10, 2017 by Juan Israel Ortiz Leave a Comment

Ignoring the Target Audience

Good copy speaks directly to the desires, fears, and needs of the target audience. If the copy doesn’t resonate with the intended readership, it’s likely to be ineffective.

Filed Under: Quotes Tagged With: copywriting, direct response

October 9, 2017 by Juan Israel Ortiz Leave a Comment

Lack of Clarity

If the copy is unclear or confusing, it won’t effectively convey the message or call to action. The audience should quickly understand the offer and what is expected of them. 

Filed Under: Quotes Tagged With: copywriting

October 6, 2017 by Juan Israel Ortiz Leave a Comment

Diminished Trust

Trust is crucial in marketing, and poorly crafted copy can erode trust in the brand. If customers feel misled, it can undermine the trustworthiness of the business. 

Filed Under: Quotes Tagged With: copywriting, direct response

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Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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