“Should I Hire Juan Israel Ortiz as My Direct Response Copywriter?” Maybe You Should Not.
Over the years I’ve learned that you (as a client) will be unhappy with any copywriter or consultant you hire if certain conditions exist; and if certain other conditions do not.
Here are some guidelines to determine whether my services are a good “fit” for your needs.
Before you sign my agreement and send a retainer, read this carefully. If it discourages you, don’t hire me; we would not be happy working with each other:
The Clients I Serve
I do my best work with B2B (business-to-business) marketers who have a direct marketing “mindset.” They need copy to generate a measurable, tangible response — to generate more offer responses or improve customer relationships.
If you like highly persuasive copy and aren’t afraid to use long copy – if the situation warrants – you will be happy with my services.
Clients who are interested primarily in goals other than increasing response and ROI are better served elsewhere.
The Copywriter/Marketer Dynamic
If you are an expert in B2B direct marketing, we should work in a collaborative partnership. After all, you may know more than I do. On the other hand, if you admit you know little or nothing about B2B direct response, you need to let me drive and stay out of my way. If you don’t agree, don’t hire me.
Those who will like my service give their direct response copywriter the time needed to create great copy. They are much more interested in “I want it good” rather than “I want it now.”
Once you give me the assignment, you don’t continually call me to ask, “How’s it going?” When you give me a copywriting assignment, I go away and work hard on your copy. If you want me to do so, you will not interrupt me in this task with frequent phone calls and e-mails.
Unless the job is a rush, I develop a schedule with dates for draft delivery and expected reviews. Please, follow that schedule and trust that if I need something from you, I’ll ask.
What You Should Expect from Me
I work with clients mostly by mail, fax, phone, FedEx, and e-mail. There are fees for video consulting and face-to-face meetings. If travel is needed, you’ll have to cover those expenses.
Some clients in large corporate settings expect their creative teams and consultants to be available on a “beck and call” basis. Able to take a conference call or rewrite copy on a moment’s notice. I am not.
Other clients, like small businesses and others not experienced in or sophisticated about marketing, need to understand that what I am selling you ultimately for the fee you paid me is copy. And copy only. Nothing else.
Because I do not control lists, offer, price, product, external events, and a variety of other factors that can affect your marketing, I cannot (nor will) guarantee specific results.
I can, however, continue to work for you, if you wish to contract with me to do so, on developing different sales themes, copy, and offers to come up with a winning promotion for your product.
If you’re still interested in hiring my services as a direct response copywriter and do not have my information kit yet… hurry up and get it NOW!
If you do have an order form, then fill it up and send it to me ASAP. I fill up my schedule quite quickly, and it might take weeks before I can take on your assignment if you don’t let me know right away.