As a direct response copywriter, I spend most of my day creating attention-getting, persuasive copy for my clients.
Raised in a military family, I quickly learned the value of arduous work and discipline. As a child, I helped my father harvest fruits and vegetables from the backyard.
My first professional experience came in the fall of 1999. Then, I joined the Iniciativa 1060 crew in Juana Diaz, PR. There I oversaw producing and marketing a 15-minute part of the show “Dos al Día”, hosted by Angel Colón. That was my first sales and marketing lesson.
A successful sales professional with over 15 years of experience, I have managed several challenging sales situations. Including:
- selling products door-to-door
- writing marketing materials for insurance services
- organize and present sales presentations on short notice
- and promote live events on the spot
Being in these results-oriented environments helped me in sharpening my copywriting skills early in my career. I realized that knowing how to sell was just as important as having an excellent product or being great at something.
By developing strong writing, marketing, prospecting, and selling skills it was not long before I caught the eye of the people around him including Ismael Flores, the lead vocalist of the band Algarete.
In 2002, Ismael ran the Caobos Wrestling Federation, a live performance act for the local community. I got an invitation in August of that year to be part of the show. And became a mainstay of the act.
My earlier experience in radio and theatre taught me how to connect with an audience, which I did right away. And in doing so, I launched a ten-year career working in front of crowds that went up to five thousand people in attendance.
Performing at wrestling shows is where I mastered my sales and marketing skills, prompting me into the next move of my career.
I credit my sales and copywriting training, challenging sales positions, and strategic thinking for my ability to produce attention-getting, clear and persuasive digital marketing that presses the buttons of my prospects’ deepest wants and needs. In June of 2018, I will hold a Digital Marketing Specialization from the University of Illinois at Urbana-Champaign, and I’m a graduate of the American Writers & Artists Inc’s copywriting programs.
I live in Juana Diaz, Puerto Rico. Currently, I am a member of the Freelancers’ Union (number 23322798) and enjoy reading, yoga, and outdoor activities.