Copywriters often engage in A/B testing to determine the most effective messaging. This involves creating two versions of the copy and testing them to see which performs better. 

Copywriters emphasize the benefits of a product or service rather than just listing its features. Customers are more interested in what a product can do for them rather than its technical specifications. 

Good copy really hits home with people’s feelings. Connecting on an emotional level makes the message stick. Whether it’s about happiness, fear, excitement, or understanding each other.