copywriting

what is advertising copywriting

What is Advertising Copywriting?

In this blog post, direct response copywriter Juan Israel Ortiz answers the question “what is advertising copywriting?” with three facts you must know.

translate interest into money

Translate Interest Into Money

In this blog post, direct response copywriter Juan Israel Ortiz briefly goes over how you can use advertising to translate interest into money.

genesis

Genesis

In this blog post, direct response copywriter Juan Israel Ortiz goes over the genesis of his direct response copywriting career.

levels-of-caring

Levels of Caring

In this blog post, direct response copywriter Juan Israel Ortiz explains his idea of the five levels of caring in marketing and advertising.

overrated-business-words

Overrated Business Words

In this blog post, direct response copywriter Juan Israel Ortiz presents the two most overrated business words, and why people should stop using them.

sharing triggers

Sharing Triggers

In this blog post, direct response copywriter Juan Israel Ortiz gives you seven sharing triggers that will make your offers more appealing to your prospects.

knowledge

Knowledge

In this blog post, direct response copywriter Juan Israel Ortiz talks about how knowledge and action make you the best in your field.