Archives for February 2019

Before you start your business, there are a few things you need to do while building the structure. You can focus on legal issues, financials, or the hiring of personnel.

Me? I’d like to focus on the one thing that will keep my business afloat: producing sales.

You can take your time while building your company. In her book “Become Your Own Boss in 12 Months”, small business expert Melinda Emerson (@SmallBizLady) stipulates that the ideal time you should take for building your business is – you guessed it! – a year. Of course, that would depend on your current living situation.

But, for the sake of this post, let’s just say you are transitioning from your day job to an entrepreneurial role.

In those 12 months, you can easily start creating an audience that will have an interest in buying your offers. And it won’t cost you much either. Because you have the best resource available to you right here: yourself.

You can exploit your personality and knowledge about your product and industry to generate attention and gain credibility within your community and industry. All you must do is put your knowledge and personality together and wrap it up in a package that is appealing to the people who have an interest in your business.

In the marketing world, we call this package a personal brand.

[Read more…]